[nfais-l] NFAIS webinar - Building Your Social media Plan

[Bonnie Lawlor]

NFAIS Professional Development Webinar: Building Your Social Media Plan 

 

The third in the series of professional development webinars on Successful
Strategies for Email and Social Media Marketing will be held on Wednesday,
January 25, 2012 from 11:00am - 12:30pm EST. Hosted by Cari Sultanik,
Director, Interactive Account Management, FulcrumTech,
<http://www.fulcrumtech.net/>  this session will teach you what you need to
do before launching a social marketing campaign on Facebook, Twitter and/or
YouTube.  It will include how to identify your audience, define meaningful
objectives, craft a strategy that puts people first, develop success factors
by which you will gauge your progress, and then determine the technology you
will need to put the pieces together.  The session will also touch on the
tools you can use to manage your social media program - alone or as part of
a marketing team - so that you can still focus on your full-time job. You'll
also walk away with a list of resources to help you learn more about social
marketing on your own without having to sift through a myriad of articles,
blogs and books to find the gems. 

If you or your staff want to ensure that your social media message is
exactly what you want it to be, register today. You will have access to the
recorded version of the webinar, so if you cannot attend the live session,
you still have an opportunity to "listen in and learn."

An individual NFAIS member pays $95, Sister Society members pay $105, and
non-members pay $115.  Register 3 or more staff and NFAIS member
organizations pay $245, Sister Society members pay $265, and non-member
organizations pay $285. 

For more information contact:  Jill O'Neill, NFAIS Director, Communication
and Planning, 215-893-1561 (phone); 215-893-1564 (fax);
mailto:jilloneill at nfais.org or go to http://www.nfais.org/.

 

 

NFAIS: Serving the Global Information Community

 

 

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