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<p class=MsoNoSpacing><b><span style='font-size:14.0pt;font-family:"Arial","sans-serif"'>NFAIS
Professional Development Webinar: Building Your Social Media Plan <o:p></o:p></span></b></p>
<p class=MsoNoSpacing><b><span style='font-size:14.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p>
<p class=MsoNormal><span style='font-size:11.0pt;line-height:115%;font-family:
"Arial","sans-serif"'>The third in the series of professional development
webinars on<b> </b><i>Successful Strategies for Email and Social Media
Marketing </i>will be held on Wednesday, January 25, 2012 from 11:00am –
12:30pm EST. Hosted by Cari Sultanik, Director, Interactive Account Management,
<a href="http://www.fulcrumtech.net/">FulcrumTech,</a> this session will teach
you what you need to do before launching a social marketing campaign on
Facebook, Twitter and/or YouTube. It will include how to identify your
audience, define meaningful objectives, craft a strategy that puts people
first, develop success factors by which you will gauge your progress, and then
determine the technology you will need to put the pieces together. The session
will also touch on the tools you can use to manage your social media program
– alone or as part of a marketing team - so that you can still focus on
your full-time job. You’ll also walk away with a list of resources to
help you learn more about social marketing on your own without having to sift
through a myriad of articles, blogs and books to find the gems. <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;line-height:115%;font-family:
"Arial","sans-serif"'>If you or your staff want to ensure that your social
media message is exactly what you want it to be, register today. <b><i>You will
have access to the recorded version of the webinar, so if you cannot attend the
live session, you still have an opportunity to “listen in and
learn.”<o:p></o:p></i></b></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;line-height:115%;font-family:
"Arial","sans-serif"'>An individual NFAIS member pays $95, Sister Society
members pay $105, and non-members pay $115. Register 3 or more staff and NFAIS
member organizations pay $245, Sister Society members pay $265, and non-member
organizations pay $285. <o:p></o:p></span></p>
<p class=MsoBodyText2><span style='font-family:"Arial","sans-serif"'>For more
information contact: Jill O’Neill, NFAIS Director, Communication
and Planning, 215-893-1561 (phone); 215-893-1564 (fax); <a
href="mailto:jilloneill@nfais.org">mailto:jilloneill@nfais.org</a> or go to <a
href="http://www.nfais.org/">http://www.nfais.org/</a>.<o:p></o:p></span></p>
<p class=MsoBodyText2><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:11.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing align=center style='text-align:center'><i><span
style='font-size:11.0pt;font-family:"Arial","sans-serif"'>NFAIS: Serving the
Global Information Community<o:p></o:p></span></i></p>
<p class=MsoNormal><span style='font-size:11.0pt;line-height:115%;font-family:
"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
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