[nfais-l] Registration Closes TOMORROW for UX Webinar!

[Jill O'Neill]

Registration will be closing at 3pm on Tuesday, July 21. If you want to learn practical tips for conducting user experience research from industry experts, don't miss this webinar!
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NFAIS Webinar: How to Conduct User Experience Research for Your Platform

Date: Thursday, July 23, 2015

Time: 10:00 am - 11:30 pm (EDT)

Registration:  http://www.nfais.org/index.php?option=com_mc&view=mc&mcid=72&eventId=483733&orgId=nfais
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What's Covered:
Scholarly content platforms and researcher user expectations are seemingly in a constant state of flux in this digital era. To keep up with this change, scholarly publishers increasingly are looking at how to conduct user experience research to deliver improved, intuitive interfaces that serve their researchers daily workflow needs.
Learn More

While understanding user expectations and studying their behavior is critical to building modern content platforms, it's just as vital to understand how to do this research.

To explore this topic in-depth, join Semantico's John Helmer, Senior Consultant and Owen Priestley, Head of Design and User Experience in an NFAIS Webinar, Thursday, July 23. John and Owen will discuss the research methods they use to help scholarly publishers and societies deliver platform changes and improvements.

We're also pleased Serena Rosenhan, PhD, Director, User Experience Design, with ProQuest, joins this webinar as a presenter. Serena will talk about how she conducts UX research to make continual improvements to ProQuest's suite of discovery and research tools on behalf of its diverse customer base.

In this 90-minute webinar, attendees will learn about:

·         How mobile devices affect user experience design and what needs to be factored in
·         What role Google Analytics should play in governing the creation of user experience
·         How marketing research and user experience research complement each other
·         Recommendations of and best practices for UX research methods

Join us on Thursday, July 23 to explore how studying key elements of user behavior can be used to improve your content platform, meet evolving user needs and keep you on the forefront of delivering optimized experiences for researchers and information professionals.
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To register or learn more about this event, go to http://www.nfais.org/index.php?option=com_mc&view=mc&mcid=72&eventId=483733&orgId=nfais. For individual registrants, the cost of the webinar is $125 for NFAIS members, $150 for allied societies*, and $195 for non-members. Group rates for three or more attendees are also available. Please note: Registration for this webinar closes at noon, Tuesday, July 21.

*Allied Societies: LYRASIS, CENDI, ICSTI, the Society for Scholarly Publishing, the Professional & Scholarly Publishing Division of AAP, The Association of American University Presses, NISO, and ASIS&T.

REGISTER NOW!!

CONTACT: For more information on this event or any of those shown below, please contact Jill O'Neill, Director of Professional Development at 443-221-2980 ext. 102 or via email at jilloneill at nfais.org<mailto:jilloneill at nfais.org>.

UPCOMING NFAIS EVENTS
August 7, 2015 - Call for Presentations Deadline to be considered to present as part of the NFAIS Lunch & Learn Education Webinar Series<http://www.nfais.org/call-for-presentations>
October 2, 2015 - Humanities Roundtable 2015<http://www.nfais.org/index.php?option=com_mc&view=mc&mcid=72&eventId=483579&orgId=nfais>, Chicago, IL
February 21 - 23, 2016 - NFAIS 2016 Annual Conference<https://nfais.memberclicks.net/index.php?option=com_mc&view=mc&mcid=72&eventId=473508&orgId=nfais>

SUBSCRIBE TO NFAIS Advances<http://multibriefs.com/briefs/nfais/> e-newsletter!

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