[nfais-l] NFAIS Webinar: How to Conduct User Experience Research for Your Platform

[Marcie Granahan]

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NFAIS Webinar: How to Conduct User Experience Research for Your Platform



Date: Thursday, July 23, 2015



Time: 10:00 am - 11:30 pm (EDT)



Registration:  http://www.nfais.org/index.php?option=com_mc&view=mc&mcid=72&eventId=483733&orgId=nfais

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What's Covered:


Scholarly content platforms and researcher user expectations are in a constant state of flux in this digital era. To keep up with this change, scholarly publishers increasingly are looking at how to conduct user experience research to deliver improved, intuitive interfaces that serve their researchers daily workflow needs. Learn More

While understanding user expectations and studying their behavior is critical to building modern content platforms, it's just as vital to understand how to prepare properly to conduct this research.

To explore this topic in-depth, join Semantico's John Helmer, Senior Consultant, and Andrea Fallas, User Experience Architect, in an NFAIS Webinar, Thursday, July 23, 2015. Both John and Andrea will discuss the research methods they use to help scholarly publishers and societies deliver platform changes and improvements their users are demanding.

In this 90-minute webinar, attendees will learn about:


*         What the impact of brain science is on user experience design and how this impacts content providers and their platforms

*         How mobile devices affect user experience design and what needs to be factored into your design strategy

*         What role Google Analytics should or must play in governing the creation of user experience

*         How marketing research and user experience research complement each other

Join us on Thursday, July 23, 2015 to explore how studying key elements of user behavior can be used to improve your content platform and meet evolving user needs.
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To register or learn more about this event, go to http://www.nfais.org/index.php?option=com_mc&view=mc&mcid=72&eventId=483733&orgId=nfais. For individual registrants, the cost of the webinar is $125 for NFAIS members, $150 for allied societies*, and $195 for non-members. Group rates for three or more attendees are also available.



*Allied Societies: LYRASIS, CENDI, ICSTI, the Society for Scholarly Publishing, the Professional & Scholarly Publishing Division of AAP, The Association of American University Presses, NISO, and ASIS&T.



REGISTER NOW!!



CONTACT: For more information on this event or any of those shown below, please contact Jill O'Neill, Director of Professional Development at 443-221-2980 ext. 102 or via email at jilloneill at nfais.org<mailto:jilloneill at nfais.org>.



UPCOMING NFAIS EVENTS

August 7, 2015 - Call for Presentations Deadline to be considered to present as part of the NFAIS Lunch & Learn Education Webinar Series<http://www.nfais.org/call-for-presentations>

October 2, 2015 - Humanities Roundtable 2015<http://www.nfais.org/index.php?option=com_mc&view=mc&mcid=72&eventId=483579&orgId=nfais>, Chicago, IL

February 21 - 23, 2016 - NFAIS 2016 Annual Conference<https://nfais.memberclicks.net/index.php?option=com_mc&view=mc&mcid=72&eventId=473508&orgId=nfais>



SUBSCRIBE TO NFAIS Advances<http://multibriefs.com/briefs/nfais/> e-newsletter!

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