[nfais-l] The User Experience: How Libraries and Content Providers Can Fuel Customer Satisfaction

[Marcie Granahan]

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NFAIS Webinar:  The User Experience: How Libraries and Content Providers Can Fuel Customer Satisfaction



Date:  Friday, January 9, 2015



Time:  11:00 am - 12:30 pm (EST)



Registration Information:  http://www.nfais.org/index.php?option=com_mc&view=mc&mcid=72&eventId=461107&orgId=nfais

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What's Covered:

With the advent of the digital era, libraries across the spectrum - whether in academia, government or corporate - continue to make the transition from managing solely the traditional physical library to managing the hybrid physical/digital library. In this hybrid library, what matters for both librarians and content providers is the ongoing need to optimize user experience (UX).



When it comes to UX, is that more than the interface that is presented in the context of the library? What is it that your users (or customers) are looking for in gaining access to access the information and research they need or want to find?



In this 90-minute webinar, attendees will learn about:

  *   Leveraging user/usage data in the design of new library interfaces.
  *   New and emerging user preferences for content formats.
  *   Delivering an over-the-top UX across the array of devices carried by younger users.
  *   Meeting content providers' obligations or concerns in regard to creating optimal user experiences.
  *   Conducting contextual inquiry method to generate reliable UX data and feedback.

Join us on Friday, January 9, 2015, to hear Kate Lawrence, Vice President of User Research with EBSCO Information Services, talk about how librarians and content providers can drive customer satisfaction through improved UX.



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To register or learn more about this event, go to http://www.nfais.org/index.php?option=com_mc&view=mc&mcid=72&eventId=461107&orgId=nfais.  For individual registrants, the cost of the webinar is $125 for NFAIS members, $150 for allied societies*, and $195 for non-members. Group rates for three or more attendees are also available.



*Allied Societies: LYRASIS, CENDI, ICSTI, the Society for Scholarly Publishing, the Professional & Scholarly Publishing Division of AAP, The Association of American University Presses, NISO, and ASIS&T.



REGISTER NOW!!



CONTACT: For more information on this event or any of those shown below, please contact Jill O'Neill, Director of Professional Development at 443-221-2980 ext. 102 or via email at jilloneill at nfais.org<mailto:jilloneill at nfais.org>.



UPCOMING NFAIS EVENTS

February 22-24, 2015 - NFAIS Annual Conference<https://nfais.memberclicks.net/index.php?option=com_mc&view=mc&mcid=72&eventId=437992&orgId=nfais> (DC Metro Area)

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