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<p style="margin:0in;margin-bottom:.0001pt"><span style="font-size:10.0pt;font-family:"Arial",sans-serif">====================================================================<o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt;word-wrap: break-word"><strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif">NFAIS Webinar:</span></strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif"> The User Experience: How Libraries
and Content Providers Can Fuel Customer Satisfaction<o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial",sans-serif"> <o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt;word-wrap: break-word"><strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif">Date:</span></strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif"> Friday, January 9, 2015<o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial",sans-serif"> <o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt;word-wrap: break-word"><strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif">Time:</span></strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif"> 11:00 am - 12:30 pm (EST)<o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial",sans-serif"> <o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt;word-wrap: break-word"><strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif">Registration Information:</span></strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif"> </span><a href="http://www.nfais.org/index.php?option=com_mc&view=mc&mcid=72&eventId=461107&orgId=nfais"><span style="font-size:10.0pt;font-family:"Arial",sans-serif">http://www.nfais.org/index.php?option=com_mc&view=mc&mcid=72&eventId=461107&orgId=nfais</span></a><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#1F497D">
<o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt"><span style="font-size:10.0pt;font-family:"Arial",sans-serif">====================================================================<o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt;word-wrap: break-word"><strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif">What's Covered:</span></strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif"><o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial",sans-serif">With the advent of the digital era, libraries across the spectrum – whether in academia, government or corporate – continue to make
the transition from managing solely the traditional physical library to managing the hybrid physical/digital library. In this hybrid library, what matters for both librarians and content providers is the ongoing need to optimize user experience (UX).<o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt"><span style="font-size:10.0pt;font-family:"Arial",sans-serif"> <o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial",sans-serif">When it comes to UX, is that more than the interface that is presented in the context of the library? What is it that your users
(or customers) are looking for in gaining access to access the information and research they need or want to find?<o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt"><span style="font-size:10.0pt;font-family:"Arial",sans-serif">In this 90-minute webinar, attendees will learn about:<o:p></o:p></span></p>
<ul type="disc">
<li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo3">
<span style="font-size:10.0pt;font-family:"Arial",sans-serif">Leveraging user/usage data in the design of new library interfaces.<o:p></o:p></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo3">
<span style="font-size:10.0pt;font-family:"Arial",sans-serif">New and emerging user preferences for content formats.<o:p></o:p></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo3">
<span style="font-size:10.0pt;font-family:"Arial",sans-serif">Delivering an over-the-top UX across the array of devices carried by younger users.<o:p></o:p></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo3">
<span style="font-size:10.0pt;font-family:"Arial",sans-serif">Meeting content providers’ obligations or concerns in regard to creating optimal user experiences.<o:p></o:p></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo3">
<span style="font-size:10.0pt;font-family:"Arial",sans-serif">Conducting contextual inquiry method to generate reliable UX data and feedback.<o:p></o:p></span></li></ul>
<p style="margin:0in;margin-bottom:.0001pt;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial",sans-serif">Join us on Friday, January 9, 2015, to hear Kate Lawrence, Vice President of User Research with EBSCO Information Services, talk
about how librarians and content providers can drive customer satisfaction through improved UX.<o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial",sans-serif"> <o:p></o:p></span></p>
<div class="MsoNormal" align="center" style="text-align:center"><span style="font-size:10.0pt;font-family:"Arial",sans-serif">
<hr size="2" width="100%" align="center">
</span></div>
<p style="margin:0in;margin-bottom:.0001pt;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial",sans-serif"> <o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial",sans-serif">To register or learn more about this event, go to
</span><a href="http://www.nfais.org/index.php?option=com_mc&view=mc&mcid=72&eventId=461107&orgId=nfais"><span style="font-size:10.0pt;font-family:"Arial",sans-serif">http://www.nfais.org/index.php?option=com_mc&view=mc&mcid=72&eventId=461107&orgId=nfais</span></a><span style="font-size:10.0pt;font-family:"Arial",sans-serif">.
For individual registrants, the cost of the webinar is $125 for NFAIS members, $150 for allied societies*, and $195 for non-members. Group rates for three or more attendees are also available.<o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial",sans-serif"> <o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt;word-wrap: break-word"><em><span style="font-size:10.0pt;font-family:"Arial",sans-serif">*Allied Societies: LYRASIS, CENDI, ICSTI, the Society for Scholarly Publishing, the Professional & Scholarly Publishing Division
of AAP, The Association of American University Presses, NISO, and ASIS&T.</span></em><span style="font-size:10.0pt;font-family:"Arial",sans-serif"><o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial",sans-serif"> <o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt;word-wrap: break-word"><strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif">REGISTER NOW!!</span></strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif"><o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial",sans-serif"> <o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt;word-wrap: break-word"><strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif">CONTACT:</span></strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif"> For more information on this event
or any of those shown below, please contact Jill O'Neill, Director of Professional Development at 443-221-2980 ext. 102 or via email at
</span><a href="mailto:jilloneill@nfais.org"><span style="font-size:10.0pt;font-family:"Arial",sans-serif">jilloneill@nfais.org</span></a><span style="font-size:10.0pt;font-family:"Arial",sans-serif">.<o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial",sans-serif"> <o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt;word-wrap: break-word"><strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif">UPCOMING NFAIS EVENTS</span></strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif"><o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial",sans-serif">February 22-24, 2015 -
</span><a href="https://nfais.memberclicks.net/index.php?option=com_mc&view=mc&mcid=72&eventId=437992&orgId=nfais"><span style="font-size:10.0pt;font-family:"Arial",sans-serif">NFAIS Annual Conference</span></a><span style="font-size:10.0pt;font-family:"Arial",sans-serif">
(DC Metro Area)<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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