[nfais-l] survey results - user information behavior

[Bonnie Lawlor]

NFAIS WEBINAR:  Factors Shaping User Information Behavior:  A Look at Survey
Results

 

Content providers and librarians alike are challenged to maximize the
discovery and use high-quality information. Users have limited time in which
to find the answers they need. Learn a new interface for searching? No time.
Investigate all possible resources offered by the library? No time. Read
more than a snippet? No time. Actually visit the physical library and seek
out expertise?  No way!! 

 

On Monday, December 19, 2011 NFAIS will hold a webinar from 11:00am -
12:30pm EST that will focus on time constraints and other factors that shape
user information seeking behavior.  Dr. Lynn Connaway, Senior Research
Scientist, OCLC Research, will draw on multiple surveys performed by the
JISC, Research Information Network (RIN), and OCLC cooperatives, to provide
insights on the following questions and more: 

 

*	What exactly are searchers using Google for?
*	How much confidence do scholars and students have in their own
search competency? Do they distinguish between library databases and other
online sources?
*	What is more important in discovery - simple search or "power
browsing?"
*	What is meant by "squirreling downloads"?

 

Dr. Connaway will address the role that convenience plays in driving
discovery in an academic library and what the prominence of convenience in
the users' mindset signifies for further interface development and delivery.


 

Register today if you or your staff want to maximize use of your products
and services by learning more about information seeking behavior.  NFAIS
members pay $95, Sister Society members pay $105, and non-members pay $115.
For groups of 3 or more, NFAIS member organizations pay $245, Sister Society
members pay $265, and non-member organizations pay $285. To register, go to:
<http://nfais.brightegg.com/page/364-user-information-behavior-a-look-at-sur
vey-results>
http://nfais.brightegg.com/page/364-user-information-behavior-a-look-at-surv
ey-results

 

For more information contact:  Jill O'Neill, NFAIS Director, Communication
and Planning, 215-893-1561 (phone); 215-893-1564 (fax);
mailto:jilloneill at nfais.org or go to http://www.nfais.org/.

 

 

 

Bonnie Lawlor

Executive Director

National Federation of Advanced Information Services (NFAIS)

1518 Walnut Street, Suite 1004

Philadelphia, PA 19102

 

1-215-893-1561 Phone

1-215-893-1564 Fax

blawlor at nfais.org

www.nfais.org

 

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