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<p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'>NFAIS
WEBINAR: <i>Factors Shaping User Information Behavior: A Look at Survey
Results</i></span></b><o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Content
providers and librarians alike are challenged to maximize the discovery and use
high-quality information. Users have limited time in which to find the answers
they need. Learn a new interface for searching? <i>No time</i>. Investigate all
possible resources offered by the library? <i>No time</i>. Read more than a
snippet? <i>No time</i>. Actually visit the physical library and seek out
expertise? <i>No way!!</i> <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>On
Monday, December 19, 2011 NFAIS will hold a webinar from 11:00am - 12:30pm EST
that will focus on time constraints and other factors that shape user
information seeking behavior. Dr. Lynn Connaway, Senior Research Scientist,
OCLC Research, will draw on multiple surveys performed by the JISC, Research
Information Network (RIN), and OCLC cooperatives, to provide insights on the
following questions and more: <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<ul style='margin-top:0in' type=disc>
<li class=MsoNormal style='mso-list:l0 level1 lfo1'><span style='font-size:
10.0pt;font-family:"Arial","sans-serif"'>What exactly are searchers using
Google for?<o:p></o:p></span></li>
<li class=MsoNormal style='mso-list:l0 level1 lfo1'><span style='font-size:
10.0pt;font-family:"Arial","sans-serif"'>How much confidence do scholars
and students have in their own search competency? Do they distinguish
between library databases and other online sources?<o:p></o:p></span></li>
<li class=MsoNormal style='mso-list:l0 level1 lfo1'><span style='font-size:
10.0pt;font-family:"Arial","sans-serif"'>What is more important in
discovery – simple search or “power browsing?”<o:p></o:p></span></li>
<li class=MsoNormal style='mso-list:l0 level1 lfo1'><span style='font-size:
10.0pt;font-family:"Arial","sans-serif"'>What is meant by “squirreling
downloads”?<o:p></o:p></span></li>
</ul>
<p class=MsoNormal style='margin-left:.25in'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Dr.
Connaway will address the role that convenience plays in driving discovery in
an academic library and what the prominence of convenience in the users’
mindset signifies for further interface development and delivery. <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Register
today if you or your staff want to maximize use of your products and services
by learning more about information seeking behavior. NFAIS members pay $95,
Sister Society members pay $105, and non-members pay $115. For groups of
3 or more, NFAIS member organizations pay $245, Sister Society members pay
$265, and non-member organizations pay $285. To register, go to: <a
href="http://nfais.brightegg.com/page/364-user-information-behavior-a-look-at-survey-results"><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif"'>http://nfais.brightegg.com/page/364-user-information-behavior-a-look-at-survey-results</span></a><b><o:p></o:p></b></span></p>
<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p>
<p class=MsoBodyText2><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>For
more information contact: Jill O’Neill, NFAIS Director,
Communication and Planning, 215-893-1561 (phone); 215-893-1564 (fax); <a
href="mailto:jilloneill@nfais.org">mailto:jilloneill@nfais.org</a> or go to <a
href="http://www.nfais.org/">http://www.nfais.org/</a>.<o:p></o:p></span></p>
<p class=MsoBodyText2><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Bonnie
Lawlor<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Executive
Director<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>National
Federation of Advanced Information Services (<i>NFAIS</i>)<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>1518
Walnut Street, Suite 1004<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Philadelphia,
PA 19102<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>1-215-893-1561
Phone<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>1-215-893-1564
Fax<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>blawlor@nfais.org<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>www.nfais.org<o:p></o:p></span></p>
<p class=MsoNormal><o:p> </o:p></p>
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