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<p>This is just a reminder to NFAIS members that registration for Friday's webinar, featuring user experience research expert Kate Lawrence of EBSCO will be
<strong>closing tomorrow (Wednesday) at 5pm</strong>. As a reminder, additional information about this webinar appears below:<br>
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<strong><span style="font-size: 10pt; font-family: Arial, sans-serif;">NFAIS Webinar:</span></strong><span style="font-size: 10pt; font-family: Arial, sans-serif;"> The User Experience: How Libraries and Content Providers Can Fuel Customer Satisfaction<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></span></p>
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<strong><span style="font-size: 10pt; font-family: Arial, sans-serif;">Date:</span></strong><span style="font-size: 10pt; font-family: Arial, sans-serif;"> <span class="x_aBn" tabindex="0" style="border-bottom-width: 1px; border-bottom-style: dashed; border-bottom-color: rgb(204, 204, 204); top: -2px; z-index: 0;"><span class="x_aQJ" style="top: 2px; z-index: -1;">Friday,
January 9, 2015</span></span><span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></span></p>
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<strong><span style="font-size: 10pt; font-family: Arial, sans-serif;">Time:</span></strong><span style="font-size: 10pt; font-family: Arial, sans-serif;"> <span class="x_aBn" tabindex="0" style="border-bottom-width: 1px; border-bottom-style: dashed; border-bottom-color: rgb(204, 204, 204); top: -2px; z-index: 0;"><span class="x_aQJ" style="top: 2px; z-index: -1;">11:00
am - 12:30 pm (EST)</span></span><span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></span></p>
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<strong><span style="font-size: 10pt; font-family: Arial, sans-serif;">Registration Information:</span></strong><span style="font-size: 10pt; font-family: Arial, sans-serif;"> </span><a href="http://www.nfais.org/index.php?option=com_mc&view=mc&mcid=72&eventId=461107&orgId=nfais" target="_blank" style="color: rgb(17, 85, 204);"><span style="font-size: 10pt; font-family: Arial, sans-serif;">http://www.nfais.org/index.<wbr>php?option=com_mc&view=mc&<wbr>mcid=72&eventId=461107&orgId=<wbr>nfais</span></a><span style="font-size: 10pt; font-family: Arial, sans-serif; color: rgb(31, 73, 125);"><span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></span></p>
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<strong><span style="font-size: 10pt; font-family: Arial, sans-serif;">What's Covered:</span></strong><span style="font-size: 10pt; font-family: Arial, sans-serif;"><span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></span></p>
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<span style="font-size: 10pt; font-family: Arial, sans-serif;">With the advent of the digital era, libraries across the spectrum – whether in academia, government or corporate – continue to make the transition from managing solely the traditional physical library
to managing the hybrid physical/digital library. In this hybrid library, what matters for both librarians and content providers is the ongoing need to optimize user experience (UX).<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></span></p>
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<span style="font-size: 10pt; font-family: Arial, sans-serif;">When it comes to UX, is that more than the interface that is presented in the context of the library? What is it that your users (or customers) are looking for in gaining access to access the information
and research they need or want to find?<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></span></p>
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<span style="font-size: 10pt; font-family: Arial, sans-serif;">In this 90-minute webinar, attendees will learn about:<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></span></p>
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<li class="x_MsoNormal" style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;">
<span style="font-size: 10pt; font-family: Arial, sans-serif;">Leveraging user/usage data in the design of new library interfaces.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></span></li><li class="x_MsoNormal" style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;">
<span style="font-size: 10pt; font-family: Arial, sans-serif;">New and emerging user preferences for content formats.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></span></li><li class="x_MsoNormal" style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;">
<span style="font-size: 10pt; font-family: Arial, sans-serif;">Delivering an over-the-top UX across the array of devices carried by younger users.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></span></li><li class="x_MsoNormal" style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;">
<span style="font-size: 10pt; font-family: Arial, sans-serif;">Meeting content providers’ obligations or concerns in regard to creating optimal user experiences.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></span></li><li class="x_MsoNormal" style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;">
<span style="font-size: 10pt; font-family: Arial, sans-serif;">Conducting contextual inquiry method to generate reliable UX data and feedback.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></span></li></ul>
<p style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; color: rgb(34, 34, 34); word-wrap: break-word; background-color: rgb(255, 255, 255);">
<span style="font-size: 10pt; font-family: Arial, sans-serif;">Join us on <span class="x_aBn" tabindex="0" style="border-bottom-width: 1px; border-bottom-style: dashed; border-bottom-color: rgb(204, 204, 204); top: -2px; z-index: 0;"><span class="x_aQJ" style="top: 2px; z-index: -1;">Friday,
January 9, 2015</span></span>, to hear Kate Lawrence, Vice President of User Research with EBSCO Information Services, talk about how librarians and content providers can drive customer satisfaction through improved UX.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></span></p>
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<span style="font-size: 10pt; font-family: Arial, sans-serif;">To register or learn more about this event, go to </span><a href="http://www.nfais.org/index.php?option=com_mc&view=mc&mcid=72&eventId=461107&orgId=nfais" target="_blank" style="color: rgb(17, 85, 204);"><span style="font-size: 10pt; font-family: Arial, sans-serif;">http://www.nfais.org/index.<wbr>php?option=com_mc&view=mc&<wbr>mcid=72&eventId=461107&orgId=<wbr>nfais</span></a><span style="font-size: 10pt; font-family: Arial, sans-serif;">.
For individual registrants, the cost of the webinar is $125 for NFAIS members, $150 for allied societies*, and $195 for non-members. Group rates for three or more attendees are also available.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></span></p>
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<em><span style="font-size: 10pt; font-family: Arial, sans-serif;">*Allied Societies: LYRASIS, CENDI, ICSTI, the Society for Scholarly Publishing, the Professional & Scholarly Publishing Division of AAP, The Association of American University Presses, NISO,
and ASIS&T.</span></em><span style="font-size: 10pt; font-family: Arial, sans-serif;"><span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></span></p>
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<strong><span style="font-size: 10pt; font-family: Arial, sans-serif;">REGISTER NOW!!</span></strong><span style="font-size: 10pt; font-family: Arial, sans-serif;"><span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></span></p>
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<strong><span style="font-size: 10pt; font-family: Arial, sans-serif;">CONTACT:</span></strong><span style="font-size: 10pt; font-family: Arial, sans-serif;"> For more information on this event or any of those shown below, please contact Jill O'Neill, Director
of Professional Development at <a href="tel:443-221-2980%20ext.%20102" target="_blank" value="+14432212980" style="color: rgb(17, 85, 204);">443-221-2980 ext. 102</a> or via email at </span><a href="mailto:jilloneill@nfais.org" target="_blank" style="color: rgb(17, 85, 204);"><span style="font-size: 10pt; font-family: Arial, sans-serif;">jilloneill@nfais.org</span></a><span style="font-size: 10pt; font-family: Arial, sans-serif;">.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></span></p>
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<strong><span style="font-size: 10pt; font-family: Arial, sans-serif;">UPCOMING NFAIS EVENTS</span></strong><span style="font-size: 10pt; font-family: Arial, sans-serif;"><span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></span></p>
<p style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; color: rgb(34, 34, 34); word-wrap: break-word; background-color: rgb(255, 255, 255);">
<span style="font-size: 10pt; font-family: Arial, sans-serif;"><span class="x_aBn" tabindex="0" style="border-bottom-width: 1px; border-bottom-style: dashed; border-bottom-color: rgb(204, 204, 204); top: -2px; z-index: 0;"><span class="x_aQJ" style="top: 2px; z-index: -1;">February
22-24, 2015</span></span> - </span><a href="https://nfais.memberclicks.net/index.php?option=com_mc&view=mc&mcid=72&eventId=437992&orgId=nfais" target="_blank" style="color: rgb(17, 85, 204);"><span style="font-size: 10pt; font-family: Arial, sans-serif;">NFAIS
Annual Conference</span></a><span style="font-size: 10pt; font-family: Arial, sans-serif;"> (DC Metro Area)<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></span></p>
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