<font face="arial" size="2"><h1>EARLY BIRD DISCOUNTS NOW AVAILABLE FOR THE 2014 NFAIS ANNUAL CONFERENCE</h1>
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<p class="MsoNormal" style="margin:0;padding:0;"><span style="font-family: Arial;">The 2014 NFAIS Annual Conference, <em>Giving Voice to Content: Re-envisioning the Business of Information, </em>will take place February 23 - 25, 2014 at the historic <a href="http://philadelphia.bellevue.hyatt.com/hyatt/hotels/index.jsp">Hyatt at the Bellevue</a> in Philadelphia, PA. Early bird registrations are available until January 10, 2014. Until then savings of up to $200 off the full registration fee are available and NFAIS members registering three or more staff at the same time receive even greater savings (for details, see <a href="http://nfais.org/event?eventID=530">http://nfais.org/event?eventID=530</a></span>)<span style="font-family: Arial;">.</span></p>
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<p class="NoSpacing" style="margin:0;padding:0;"><strong><em><span style="font-family: Arial;">Continuing this year: </span></em></strong></p>
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<p class="NoSpacing" style="margin:0;padding:0;margin-left: .5in; text-indent: -.25in; mso-list: l2 level1 lfo1;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;">·<span style="font-size: 7pt; font-family: 'Times New Roman';"> </span></span><!--[endif]--><span style="font-family: Arial;">50% discounts for staff of member organizations that are in the early stages of their career (5 years or less)<strong>. </strong>Call for details. </span></p>
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<p class="NoSpacing" style="margin:0;padding:0;margin-left: .5in; text-indent: -.25in; mso-list: l2 level1 lfo1;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;">·<span style="font-size: 7pt; font-family: 'Times New Roman';"> </span></span><!--[endif]--><span style="font-family: Arial;">Use of audience-response devices throughout the conference to capture audience opinions – all </span></p>
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<p class="NoSpacing" style="margin:0;padding:0;"><span style="font-family: Arial;">This three-day meeting will take a look a new information mindset that is emerging. The ability to unearth or create new layers of knowledge using big data techniques such as data mining, linking, analytics, and metrics is challenging content providers and librarians to look at their information from a new perspective, considering its value in terms of <em>all</em> the possible ways it can be deployed in the future, not merely how it is used in the present. This new mindset provides an opportunity </span><span style="mso-bidi-font-size: 11.0pt; font-family: Arial;">to ensure their relevance in a highly-competitive digital information world by re-envisioning their content and developing the policies, practices, and business models that will facilitate - not inhibit – its use.</span></p>
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<p class="NoSpacing" style="margin:0;padding:0;"><strong><span style="font-family: Arial;">Highlights Include</span></strong><span style="font-family: Arial;">: (program details can be accessed at: <a href="http://nfais.org/event?eventID=537">http://nfais.org/event?eventID=537</a>)</span></p>
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<p class="NoSpacing" style="margin:0;padding:0;margin-left: .5in; text-indent: -.25in; mso-list: l1 level1 lfo3;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;">·<span style="font-size: 7pt; font-family: 'Times New Roman';"> </span></span><!--[endif]--><span style="font-family: Arial;">A thought-provoking keynote by Hilary Mason, Data Scientist in Residence at Accel and Scientist Emeritus at bitly, on the application of big data techniques to extract new insights or create new forms of value that can potentially change information markets and the organizations that serve them</span><span style="mso-bidi-font-size: 11.0pt; font-family: Arial;">.</span><span style="font-family: Arial;"></span></p>
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<p class="NoSpacing" style="margin:0;padding:0;margin-left: .5in; text-indent: -.25in; mso-list: l0 level1 lfo2; tab-stops: list .5in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;">·<span style="font-size: 7pt; font-family: 'Times New Roman';"> </span></span><!--[endif]--><span style="font-family: Arial;">A look at “datafication,” the generation of data and visualization from social and environmental processes, data that can then be quantified and measured to create new understanding or the world around us.</span><strong><span style="font-family: Arial; mso-fareast-font-family: "Times New Roman";"></span></strong></p>
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<p class="NoSpacing" style="margin:0;padding:0;margin-left: .5in; text-indent: -.25in; mso-list: l0 level1 lfo2; tab-stops: list .5in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;">·<span style="font-size: 7pt; font-family: 'Times New Roman';"> </span></span><!--[endif]--><span style="font-family: Arial;">John Blossom’s view of the Signal Economy, a global shift in how value is created in all markets across manufacturing, media, marketing and services. </span><strong><span style="font-family: Arial; mso-fareast-font-family: "Times New Roman";"></span></strong></p>
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<li class="MsoNormal"><span style="font-family: Arial; mso-fareast-font-family: "Times New Roman";">A look at how innovative publishers such as <em>The New York Times, </em>OCLC, and Elsevier are applying data mining, linking, analytics, and metrics to create smart content.<strong></strong></span></li>
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<li class="MsoNormal"><span style="font-family: Arial; mso-fareast-font-family: "Times New Roman";">New technologies for collecting, enhancing, and managing information, including crowd-sourcing and the use of mobile devices for data collection.</span></li>
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<p class="NoSpacing" style="margin:0;padding:0;margin-left: .5in; text-indent: -.25in; mso-list: l0 level1 lfo2; tab-stops: list .5in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;">·<span style="font-size: 7pt; font-family: 'Times New Roman';"> </span></span><!--[endif]--><span style="font-family: Arial;">A discussion of the issues that content providers and librarians must address as the new information mindset takes hold, issues such as the re-use and sharing of content, privacy, content ownership, attribution, and others which if they are to be resolved require moving </span><span class="NoSpacingChar"><span style="font-size: 11.0pt; font-family: Arial;">beyond the comfort zone of current practices, policies, biases, and business mindsets. </span></span><span style="font-family: Arial;"></span></p>
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<p class="NoSpacing" style="margin:0;padding:0;margin-left: .5in; text-indent: -.25in; mso-list: l0 level1 lfo2; tab-stops: list .5in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;">·<span style="font-size: 7pt; font-family: 'Times New Roman';"> </span></span><!--[endif]--><span style="font-family: Arial;">A closing keynote by Kerrie Holley, IBM Fellow and Chief Technology Officer, IBM SOA Center of Excellence, on the impact of “SMAC” - social, mobile, analytics, and cloud - that will combine with cognitive systems to have a major impact on 21st-century business, government, and society</span><span style="mso-bidi-font-size: 11.0pt; font-family: Arial; mso-bidi-font-style: italic;"> in general</span><strong>.</strong></p>
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<p class="NoSpacing" style="margin:0;padding:0;"><strong><span style="font-family: Arial;">To register or obtain more information contact:</span></strong><span style="font-family: Arial;"> Jill O'Neill, NFAIS Director of Communication and Planning (<a href="mailto:jilloneill@nfais.org">jilloneill@nfais.org</a> or 215-893-1561) or visit the NFAIS Web site at: <a href="http://nfais.org/">http://nfais.org/</a>.</span></p>
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<p class="NoSpacing" style="margin:0;padding:0;"><span style="font-family: Arial;">National Federation of Advanced Information Services (<em>NFAIS</em>), 1518 Walnut Street, Suite 1004, Philadelphia, PA 19102-3403. </span></p>
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<p class="NoSpacing" style="margin:0;padding:0;text-align: center;" align="center"><em><span style="font-family: Arial;">NFAIS: Serving the Global Information Community</span></em></p>
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