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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link="#0563C1" vlink="#954F72"><div class=WordSection1><p class=MsoNoSpacing><b><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'>NFAIS Webinar: The World According to Google - Understanding Google’s Expanding Content Ecosystem<o:p></o:p></span></b></p><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNoSpacing><span style='font-family:"Arial","sans-serif"'>From phones to tablets to games, headwear, browsers, and even autonomous cars and balloon-based networks, Google has been moving forward with breathtaking speed towards dominating and breaking through in seemingly countless market segments. One thing’s for sure in the midst of all this: where other companies think about carving up market pies, Google is on the march constantly to invent <i>new</i> pies and to reinvent old ones in order to acquire, analyze and generate more usable “signals” for customers and marketers than ever before. <o:p></o:p></span></p><p class=normal><span style='font-size:10.0pt;line-height:115%'><o:p> </o:p></span></p><p class=MsoNoSpacing><span style='font-family:"Arial","sans-serif"'>On <b>September 26, 2013</b> NFAIS will hold a 90 minute webinar from 11:00am – 12:30pm EDST for its annual update on the Google landscape. John Blossom, award-winning industry analyst and President, Shore Communications, Inc, will bring you up to date on Google’s major product and platform initiatives and put them into an encompassing context of how Google products are influencing the strategies of publishers and content service providers. The webinar will include insights based on John’s attendance at this year’s Google I/O developers’ conference. He will review, analyze and rate the market-worthiness of Google initiatives such as: <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Arial","sans-serif"'>Project Glass,<o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Arial","sans-serif"'>Drive Real time<o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Arial","sans-serif"'>API for collaboration<o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Arial","sans-serif"'>Natural language search and services<o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Arial","sans-serif"'>Google+ expansion and publisher integration<o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Arial","sans-serif"'>Packaged Web apps<o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Arial","sans-serif"'>Chrome cross-platform collaborative application<o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Arial","sans-serif"'>Chrome OS (r)evolution<o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Arial","sans-serif"'>Android growth and evolution<o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Arial","sans-serif"'>Education Initiatives<o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Arial","sans-serif"'>Developing nations initiatives<o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Arial","sans-serif"'>Mobile Commerce<o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Arial","sans-serif"'>Games and home/mobile entertainment<o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Arial","sans-serif"'>Video and audio standards<o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Arial","sans-serif"'>Cloud-based messaging and data storage for apps and <o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Arial","sans-serif"'>Cloud-based software development<o:p></o:p></span></p><p class=MsoNoSpacing><i><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></i></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>If you or your staff want to take a fresh look at Google, its current and future directions, and perhaps learn how your organization can learn from them to better meet industry trends, register for the NFAIS webinar today. NFAIS members pay $105, Sister Society members pay $115, and non-members pay $125. An unlimited number of staff from NFAIS member organizations can participate for a group fee of $255. The group fee for an unlimited number of staff from any Sister Society is $275, and from a non-member organization is $295. The registration form can be accessed at: <a href="http://nfais.org/event?eventID=526">http://nfais.org/event?eventID=526</a>.<o:p></o:p></span></p><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p style='margin:0in;margin-bottom:.0001pt'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>For more information contact Jill O’Neill, NFAIS Director, Communication and Planning, 215-893-1561 (phone); 215-893-1564 (fax); <a href="mailto:jilloneill@nfais.org">mailto:jilloneill@nfais.org</a> or go to <a href="http://www.nfais.org/">http://www.nfais.org/</a>.<o:p></o:p></span></p><p class=MsoBodyText2><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNoSpacing><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNoSpacing align=center style='text-align:center'><i><span style='font-family:"Arial","sans-serif"'>NFAIS: Serving the Global Information Community</span></i><span style='font-family:"Arial","sans-serif"'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p></div></body></html>