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<p class=MsoNormal align=center style='text-align:center'><b><span
style='font-size:12.0pt;font-family:"Arial","sans-serif"'>MARK YOUR CALENDAR
FOR THE 2013 NFAIS ANNUAL CONFERENCE<o:p></o:p></span></b></p>
<p class=MsoNormal><b><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p>
<p class=MsoNormal><b><span style='font-size:11.0pt'><o:p> </o:p></span></b></p>
<p class=MsoNoSpacing align=center style='text-align:center'><b><span
style='font-size:14.0pt'>February 24 - 26,</span></b> <b><span
style='font-size:14.0pt'>2013<o:p></o:p></span></b></p>
<p class=MsoNormal align=center style='text-align:center'><b><span
style='font-size:14.0pt;color:black'><o:p> </o:p></span></b></p>
<p class=MsoNoSpacing align=center style='text-align:center'><span
style='font-size:12.0pt'>Hyatt at the Bellevue<o:p></o:p></span></p>
<p class=MsoNoSpacing align=center style='text-align:center'><span
style='font-size:12.0pt'>Broad and Walnut Streets<o:p></o:p></span></p>
<p class=MsoNoSpacing align=center style='text-align:center'><span
style='font-size:12.0pt'>Philadelphia, PA 19102<o:p></o:p></span></p>
<p class=MsoNoSpacing align=center style='text-align:center'><span
style='font-size:12.0pt'><o:p> </o:p></span></p>
<p class=MsoNoSpacing align=center style='text-align:center'><span
style='font-size:12.0pt'><o:p> </o:p></span></p>
<p class=MsoNoSpacing align=center style='text-align:center'><b><span
style='font-size:14.0pt'>In Search of Answers: Unlocking New Value from
Content<o:p></o:p></span></b></p>
<p class=MsoNoSpacing align=center style='text-align:center'><b><span
style='font-size:14.0pt'><o:p> </o:p></span></b></p>
<p class=MsoNormal><span style='font-size:11.0pt'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt'>Each new generation of information
products and services has slowly progressed along the path from delivering
information towards the ultimate goal of delivering answers. Now at last
the keys to unlocking much greater value from content may be at hand. The
convergence of existing and emerging technologies for the mining, linking,
analysis, measurement, and management of large quantities of global information
across multiple media and data formats has produced an unprecedented toolkit
which, if creatively applied, empowers publishers, librarians <i>and </i>users
to develop new products and services and to expose, enhance, and create new
layers of value along the entire information distribution chain. <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt'>But how are these tools being
used? How are content providers and librarians applying analytics and
metrics to find the answers they need to improve the quality and relevance of
all aspects of their business – products, services, client outreach, and
business models? What new skill sets and infrastructures are required to
leverage product opportunities in the world of textual, non-textual, and
user-generated content? How is content being combined, mined, and
analyzed to unearth new information and reveal the nuances of existing
information? Can the overlay of tags, ontologies and links help unlock
the value of content? What value-adds are users and other third parties
creating and why are they creating them? To what extent are publishers
making their content available to those who want to add value and what are the
resulting business models? How are search technologies, user interfaces,
and visualization tools evolving to engage users and provide answers at their
point of need? Can tools such as sentiment and predictive analytics, the
Internet of Things, and expert recommendations be more effectively used to
provide targeted, relevant search results? How do advances in mobile and cloud
computing influence the creation of added value? And will unlocking the value
of content ultimately impact business models and practices?<br>
<br>
<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt'>The 55th NFAIS Annual
Conference will discuss these issues and more. No matter what role you play in
the information community - content or technology provider, librarian,
educator, or other information professional - this meeting is for you. It will
provide you with an ideal opportunity to network with peers who are
experimenting with content and technologies with the ultimate goal of unlocking
new value from content and making the global delivery of quantifiable
information for decision-making a reality!<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'>Save
the date. Registration will open soon! <o:p></o:p></span></b></p>
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