<font face="arial" size="2"><p style="margin:0;padding:0;">From TechCrunch:</p>
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<p style="margin:0;padding:0;"><em><span style="line-height: 20px; text-align: left; font-family: arial, helvetica, sans-serif; font-size: 10pt;">Big Blue says the combination of IBM’s big data analytics capabilities with Vivisimo software will help “further IBM’s efforts to automate the flow of data into business analytics applications, helping clients better understand consumer behavior, manage customer churn and network performance, detect fraud in real-time, and perform data-intensive marketing campaigns.”</span></em></p>
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<p style="margin:0;padding:0;margin-top: 12.5px; margin-bottom: 12.5px; font-size: 14px; line-height: 20px; font-family: helvetica, arial, clean, sans-serif; text-align: left;"><em><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">IBM says it will incorporate Vivisimo’s technology into its big data platform.”The winners in the era of big data will be those who unlock their information assets to drive innovation, make real-time decisions, and gain actionable insights to be more competitive,” explains Arvind Krishna, general manager, Information Management, IBM Software Group.</span></em></p>
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<p style="margin:0;padding:0;"><a href="http://techcrunch.com/2012/04/25/ibm-acquires-enterprise-search-software-company-vivisimo-to-boost-big-data-analytics/">http://techcrunch.com/2012/04/25/ibm-acquires-enterprise-search-software-company-vivisimo-to-boost-big-data-analytics/</a></p>
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