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<p class=MsoNoSpacing><b><span style='font-size:14.0pt;font-family:"Arial","sans-serif"'>Registration
Closes Tomorrow for the NFAIS Professional Development Webinar: Building Your
Social Media Plan <o:p></o:p></span></b></p>

<p class=MsoNoSpacing><b><span style='font-size:14.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p>

<p class=MsoNormal><span style='font-size:11.0pt;line-height:115%;font-family:
"Arial","sans-serif"'>Registrations will close on Tuesday, January 24<sup>th</sup>
at 4:00pm for the NFAIS Webinar, <i>Building Your Social Media Plan, </i>scheduled
to take place on Wednesday, January 25, 2012 from 11:00am – 12:30pm EST. Hosted
by Cari Sultanik, Director, Interactive Account Management, <a
href="http://www.fulcrumtech.net/">FulcrumTech,</a> this session will teach you
what you need to do before launching a social marketing campaign on Facebook,
Twitter and/or YouTube.  It will include how to identify your audience,
define meaningful objectives, craft a strategy that puts people first, develop
success factors by which you will gauge your progress, and then determine the
technology you will need to put the pieces together.  The session will
also touch on the tools you can use to manage your social media program – alone
or as part of a marketing team - so that you can still focus on your full-time
job. You’ll also walk away with a list of resources to help you learn more
about social marketing on your own without having to sift through a myriad of
articles, blogs and books to find the gems. <o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;line-height:115%;font-family:
"Arial","sans-serif"'>If you or your staff want to ensure that your social
media message is exactly what you want it to be, register today. <b><i>You will
have access to the recorded version of the webinar, so if you cannot attend the
live session, you still have an opportunity to “listen in and learn.”<o:p></o:p></i></b></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;line-height:115%;font-family:
"Arial","sans-serif"'>An individual NFAIS member pays $95, Sister Society
members pay $105, and non-members pay $115.  Register 3 or more staff and
NFAIS member organizations pay $245, Sister Society members pay $265, and
non-member organizations pay $285. <o:p></o:p></span></p>

<p class=MsoBodyText2><span style='font-family:"Arial","sans-serif"'>For more
information contact:  Jill O’Neill, NFAIS Director, Communication and
Planning, 215-893-1561 (phone); 215-893-1564 (fax); <a
href="mailto:jilloneill@nfais.org">mailto:jilloneill@nfais.org</a> or go to <a
href="http://www.nfais.org/">http://www.nfais.org/</a>.<o:p></o:p></span></p>

<p class=MsoBodyText2><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>

<p class=MsoNoSpacing><span style='font-size:11.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>

<p class=MsoNoSpacing align=center style='text-align:center'><i><span
style='font-size:11.0pt;font-family:"Arial","sans-serif"'>NFAIS: Serving the
Global Information Community<o:p></o:p></span></i></p>

<p class=MsoNormal><span style='font-size:11.0pt;line-height:115%;font-family:
"Arial","sans-serif"'><o:p> </o:p></span></p>

<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>

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