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<div class=Section1>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'>REGISTRATION
CLOSES TOMORROW FOR THE NFAIS WEBINAR: <i>Factors Shaping User
Information Behavior: A Look at Survey Results </i></span></b><o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Registration
will close at 3:00pm EST tomorrow, December 16<sup>th</sup>, for the NFAIS
Webinar that will take a look at the factors shaping user information behavior.
<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Scheduled
for Monday, December 19, 2011 (11:00am - 12:30pm EST), the session will focus
on time constraints and other factors that shape user information seeking
behavior. Dr. Lynn Connaway, Senior Research Scientist, OCLC Research,
will draw on multiple surveys performed by the JISC, Research Information
Network (RIN), and OCLC cooperatives, to provide insights on the following
questions and more: <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<ul style='margin-top:0in' type=disc>
<li class=MsoNormal style='mso-list:l0 level1 lfo1'><span style='font-size:
10.0pt;font-family:"Arial","sans-serif"'>What exactly are searchers using
Google for?<o:p></o:p></span></li>
<li class=MsoNormal style='mso-list:l0 level1 lfo1'><span style='font-size:
10.0pt;font-family:"Arial","sans-serif"'>How much confidence do scholars
and students have in their own search competency? Do they distinguish
between library databases and other online sources?<o:p></o:p></span></li>
<li class=MsoNormal style='mso-list:l0 level1 lfo1'><span style='font-size:
10.0pt;font-family:"Arial","sans-serif"'>What is more important in
discovery – simple search or “power browsing?”<o:p></o:p></span></li>
<li class=MsoNormal style='mso-list:l0 level1 lfo1'><span style='font-size:
10.0pt;font-family:"Arial","sans-serif"'>What is meant by
“squirreling downloads”?<o:p></o:p></span></li>
</ul>
<p class=MsoNormal style='margin-left:.25in'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Dr.
Connaway will address the role that convenience plays in driving discovery in
an academic library and what the prominence of convenience in the users’
mindset signifies for further interface development and delivery. <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Register
today if you or your staff want to maximize use of your products and services
by learning more about information seeking behavior. NFAIS members pay
$95, Sister Society members pay $105, and non-members pay $115. For
groups of 3 or more, NFAIS member organizations pay $245, Sister Society
members pay $265, and non-member organizations pay $285. To register, go to:</span><span
style='font-family:"Calibri","sans-serif";color:#1F497D'> </span><span
style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D'><a
href="http://nfais.brightegg.com/page/364-user-information-behavior-a-look-at-survey-results"><span
style='font-size:12.0pt;font-family:"Times New Roman","serif"'>http://nfais.brightegg.com/page/364-user-information-behavior-a-look-at-survey-results</span></a>.
<o:p></o:p></span></p>
<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p>
<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p>
<p class=MsoBodyText2><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>For
more information contact: Jill O’Neill, NFAIS Director,
Communication and Planning, 215-893-1561 (phone); 215-893-1564 (fax); <a
href="mailto:jilloneill@nfais.org">mailto:jilloneill@nfais.org</a> or go to <a
href="http://www.nfais.org/">http://www.nfais.org/</a>.<o:p></o:p></span></p>
<p class=MsoBodyText2><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing align=center style='text-align:center'><i><span
style='font-family:"Arial","sans-serif"'>NFAIS: Serving the Global Information
Community<o:p></o:p></span></i></p>
<p class=MsoNoSpacing><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p>
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