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<p class=MsoNoSpacing><b><span style='font-size:14.0pt;font-family:"Arial","sans-serif"'>NFAIS
Professional Development Webinar: <i>Email Marketing Part II: How to Maximize
Your Email Marketing ROI</i> – Free analytic software for all Attendees<o:p></o:p></span></b></p>
<p class=MsoNoSpacing><b><span style='font-size:14.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p>
<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>The second in
a series of professional development webinars on</span><b><span
style='font-size:14.0pt;font-family:"Arial","sans-serif"'> </span></b><i><span
style='font-family:"Arial","sans-serif"'>Successful Strategies for Email and
Social Media Marketing </span></i><span style='font-family:"Arial","sans-serif"'>will
be held tomorrow, Tuesday, December 6, 2011 from 11:00am – 12:30pm EST. Registration
for the live session closes at 5:00pm EST today.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>Hosted by
Mitch Lapides, President, <a href="http://www.fulcrumtech.net/">FulcrumTech,</a>
this</span><span style='font-family:"Arial","sans-serif"'> session will show
you how to measure and quantify the current state of your email program and
then determine which combination of changes will have the biggest impact on
your return-on-investment. You will also learn numerous tricks for
improving open, click-through, and conversion rates to realize the improvements
that you are looking for. <b><i>When the session ends you will walk away
with more than 17 tips AND a valuable bonus - free access for one year (a
$49.95 value) to ROI Goalsetter (SM)--a proven ROI software model that you can
use to determine the best course of action for your specific organization. </i></b>You
need not have attended the first webinar, </span><i><span style='font-family:
"Arial","sans-serif"'>Email Marketing Part I: Five Secrets to Email Marketing
Success, </span></i><span style='font-family:"Arial","sans-serif"'>to learn
from this session (note that the recorded version of Part I is available for
viewing – to register see below). <o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>If you or
your staff want to evaluate your email promotional campaigns or newsletters,
justify improvements, and ensure that your social media message is exactly what
you want it to be, register for one or all of the webinars today. <i>You will
have access to the recorded versions of all of the webinars for which you
register, so if you cannot attend a live session, you still have an opportunity
to “listen in and learn.”<o:p></o:p></i></span></p>
<p class=MsoNormal><i><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></i></p>
<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>For a single
webinar individual NFAIS members pay $95, Sister Society members pay $105, and
non-members pay $115. Register 3 or more for any webinar and NFAIS member
organizations pay $245, Sister Society members pay $265, and non-member
organizations pay $285. <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><b><i><span style='font-family:"Arial","sans-serif"'>Register
for the entire series and receive a 25% discount! See the</span></i></b><span
style='font-family:"Arial","sans-serif"'> <b><i>registration form for details
at:</i> <a
href="http://nfais.brightegg.com/page/356-2011-12-email-marketing-series"><span
style='font-weight:normal'>http://nfais.brightegg.com/page/356-2011-12-email-marketing-series</span></a>.<o:p></o:p></b></span></p>
<p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p>
<p class=MsoBodyText2><span style='font-family:"Arial","sans-serif"'>For more
information contact: Jill O’Neill, NFAIS Director, Communication
and Planning, 215-893-1561 (phone); 215-893-1564 (fax); <a
href="mailto:jilloneill@nfais.org">mailto:jilloneill@nfais.org</a> or go to <a
href="http://www.nfais.org/">http://www.nfais.org/</a>.<o:p></o:p></span></p>
<p class=MsoBodyText2><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal align=center style='text-align:center'><i><span
style='font-family:"Arial","sans-serif"'>NFAIS: Serving the Global Information
Community<b><o:p></o:p></b></span></i></p>
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style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></i></b></p>
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