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<p class="MsoNormal" style="margin:0;padding:0;"><strong><span style="font-family: Arial;">NFAIS WEBINAR: <em>Factors Shaping User Information Behavior: A Look at Survey Results</em></span></strong></p>
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<p class="MsoNormal" style="margin:0;padding:0;"><span style="font-size: 10.0pt; font-family: Arial;">Content providers and librarians alike are challenged to maximize the discovery and use high-quality information. Users have limited time in which to find the answers they need. Learn a new interface for searching? <em>No time</em>. Investigate all possible resources that the library offers? <em>No time</em>. Read more than a snippet? <em>No time</em>. Actually visit the physical library and seek out expertise? <em>No way!!</em> </span></p>
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<p class="MsoNormal" style="margin:0;padding:0;"><span style="font-size: 10.0pt; font-family: Arial;">On </span><span style="font-size: 10.0pt; font-family: Arial;">Monday, December 19, 2011</span><span style="font-size: 10.0pt; font-family: Arial;"> NFAIS will hold a webinar from </span><span style="font-size: 10.0pt; font-family: Arial;">11:00am - 12:30pm EST</span><span style="font-size: 10.0pt; font-family: Arial;"> that will focus on time constraints and other factors that shape user information seeking behavior. Dr. Lynn Connaway, Senior Research Scientist, OCLC Research, will draw on multiple surveys performed by the JISC, Research Information Network (RIN), and OCLC cooperatives, to provide insights on the following questions among others: </span></p>
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<li class="MsoNormal"><span style="font-size: 10.0pt; font-family: Arial;">What exactly what are searchers using Google for?</span></li>
<li class="MsoNormal"><span style="font-size: 10.0pt; font-family: Arial;">How much confidence do scholars and students have in their own search competency? Do they distinguish between library databases and other online sources?</span></li>
<li class="MsoNormal"><span style="font-size: 10.0pt; font-family: Arial;">What is more important in discovery – simple search or “power browsing?”</span></li>
<li class="MsoNormal"><span style="font-size: 10.0pt; font-family: Arial;">What is meant by “squirreling downloads”?</span></li>
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<p class="MsoNormal" style="margin:0;padding:0;"><span style="font-size: 10.0pt; font-family: Arial;">Dr. Connaway will address the role that convenience plays in driving discovery in an academic library and what the prominence of convenience in the users’ mindset signifies for further interface development and delivery. </span></p>
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<p class="MsoNormal" style="margin:0;padding:0;"><span style="font-size: 10.0pt; font-family: Arial;">Register today if you or your staff want to maximize usage of your products and services by learning more about information seeking behavior. NFAIS members pay $95, Sister Society members pay $105, and non-members pay $115. For groups of 3 or more, NFAIS member organizations pay $245, Sister Society members pay $265, and non-member organizations pay $285. To register, go to: </span><a href="http://www.nfais.org/page/364-user-information-behavior-a-look-at-survey-results">http://www.nfais.org/page/364-user-information-behavior-a-look-at-survey-results</a></p>
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<p class="MsoBodyText2" style="margin:0;padding:0;"><span style="font-size: 10.0pt; font-family: Arial;">For more information contact: Jill O’Neill, NFAIS Director, Communication and Planning, 215-893-1561 (phone); 215-893-1564 (fax); <a href="mailto:jilloneill@nfais.org">mailto:jilloneill@nfais.org</a> or go to <a href="http://www.nfais.org/">http://www.nfais.org/</a>.</span></p>
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<p class="NoSpacing" style="margin:0;padding:0;text-align: center;" align="center"><em><span style="font-family: Arial;">NFAIS: Serving the Global Information Community</span></em></p>
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