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<p class=MsoNoSpacing><b><span style='font-size:14.0pt;font-family:"Arial","sans-serif"'>NFAIS
Professional Development Webinar: <i>Email Marketing Part I: Five Secrets to
Email Marketing Success</i></span></b><span style='font-size:14.0pt;font-family:
"Arial","sans-serif"'><o:p></o:p></span></p>
<p class=MsoNoSpacing><b><span style='font-size:14.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>The
first in a series of professional development webinars on<b> </b><i>Successful
Strategies for Email and Social Media Marketing </i>will be held on Thursday,
November 17, 2011 from 11:00am – 12:30pm EST. Hosted by Mitch Lapides,
President, <a href="http://www.fulcrumtech.net/">FulcrumTech,</a> this session,
will highlight five specific ways to drive dramatically improve results and
return-on-investment (ROI) from your email-marketing campaigns. Mitch will
also share important tips about how to best grow a high quality email list that
keeps you in compliance with U.S. and European laws and delivers top results.
Attendees can also submit promotional emails and newsletters for review by
FulcrumTech experts who will provide feedback on how to improve them.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-family:"Arial","sans-serif"'>The second
webinar, <i>Email<b> </b>Marketing Part II: How to Maximize Your Email
Marketing RO,I </i>will be held on December 6, 2011 (11:00am – 12:30pm
EST) and will</span><span style='font-family:"Arial","sans-serif"'> focus on
how to measure and quantify the current state of your email program and then
determine which combination of changes will have the biggest impact on your
return-on-investment. And, on January 25, 2012 (11:00am – 12:30pm EST)
the final webinar in the series, </span><i><span style='font-family:"Arial","sans-serif"'>Building
Your Social Media<b> </b>Plan</span></i><span style='font-family:"Arial","sans-serif"'>,
will teach you what you need to do before launching a social marketing campaign
on Facebook, Twitter and/or YouTube. <o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>If
you or your staff want to evaluate your email promotional campaigns or
newsletters, justify improvements, and ensure that your social media message is
exactly what you want it to be, register for one or all of the webinars today. <b><i>You
will have access to the recorded versions of all of the webinars for which you
register, so if you cannot attend a live session, you still have an opportunity
to “listen in and learn.”<o:p></o:p></i></b></span></p>
<p class=MsoNormal><b><i><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></i></b></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>For
a single webinar, individual NFAIS members pay $95, Sister Society members pay
$105, and non-members pay $115. Register 3 or more staff for a webinar and
NFAIS member organizations pay $245, Sister Society members pay $265, and
non-member organizations pay $285. <b><i>Register for the entire series and
receive a 25% discount! See the</i></b> <b><i>registration form for details at:</i>
</b><a href="http://www.nfais.org/page/356-2011-12-email-marketing-series">http://www.nfais.org/page/356-2011-12-email-marketing-series</a>.<o:p></o:p></span></p>
<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p>
<p class=MsoBodyText2><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>For
more information contact: Jill O’Neill, NFAIS Director,
Communication and Planning, 215-893-1561 (phone); 215-893-1564 (fax); <a
href="mailto:jilloneill@nfais.org">mailto:jilloneill@nfais.org</a> or go to <a
href="http://www.nfais.org/">http://www.nfais.org/</a>.<o:p></o:p></span></p>
<p class=MsoBodyText2><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing align=center style='text-align:center'><i><span
style='font-family:"Arial","sans-serif"'>NFAIS: Serving the Global Information
Community<o:p></o:p></span></i></p>
<p class=MsoNormal><span style='font-size:10.0pt'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt'><o:p> </o:p></span></p>
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