<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:x="urn:schemas-microsoft-com:office:excel" xmlns:p="urn:schemas-microsoft-com:office:powerpoint" xmlns:a="urn:schemas-microsoft-com:office:access" xmlns:dt="uuid:C2F41010-65B3-11d1-A29F-00AA00C14882" xmlns:s="uuid:BDC6E3F0-6DA3-11d1-A2A3-00AA00C14882" xmlns:rs="urn:schemas-microsoft-com:rowset" xmlns:z="#RowsetSchema" xmlns:b="urn:schemas-microsoft-com:office:publisher" xmlns:ss="urn:schemas-microsoft-com:office:spreadsheet" xmlns:c="urn:schemas-microsoft-com:office:component:spreadsheet" xmlns:odc="urn:schemas-microsoft-com:office:odc" xmlns:oa="urn:schemas-microsoft-com:office:activation" xmlns:html="http://www.w3.org/TR/REC-html40" xmlns:q="http://schemas.xmlsoap.org/soap/envelope/" xmlns:rtc="http://microsoft.com/officenet/conferencing" xmlns:D="DAV:" xmlns:Repl="http://schemas.microsoft.com/repl/" xmlns:mt="http://schemas.microsoft.com/sharepoint/soap/meetings/" xmlns:x2="http://schemas.microsoft.com/office/excel/2003/xml" xmlns:ppda="http://www.passport.com/NameSpace.xsd" xmlns:ois="http://schemas.microsoft.com/sharepoint/soap/ois/" xmlns:dir="http://schemas.microsoft.com/sharepoint/soap/directory/" xmlns:ds="http://www.w3.org/2000/09/xmldsig#" xmlns:dsp="http://schemas.microsoft.com/sharepoint/dsp" xmlns:udc="http://schemas.microsoft.com/data/udc" xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:sub="http://schemas.microsoft.com/sharepoint/soap/2002/1/alerts/" xmlns:ec="http://www.w3.org/2001/04/xmlenc#" xmlns:sp="http://schemas.microsoft.com/sharepoint/" xmlns:sps="http://schemas.microsoft.com/sharepoint/soap/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:udcs="http://schemas.microsoft.com/data/udc/soap" xmlns:udcxf="http://schemas.microsoft.com/data/udc/xmlfile" xmlns:udcp2p="http://schemas.microsoft.com/data/udc/parttopart" xmlns:wf="http://schemas.microsoft.com/sharepoint/soap/workflow/" xmlns:dsss="http://schemas.microsoft.com/office/2006/digsig-setup" xmlns:dssi="http://schemas.microsoft.com/office/2006/digsig" xmlns:mdssi="http://schemas.openxmlformats.org/package/2006/digital-signature" xmlns:mver="http://schemas.openxmlformats.org/markup-compatibility/2006" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns:mrels="http://schemas.openxmlformats.org/package/2006/relationships" xmlns:spwp="http://microsoft.com/sharepoint/webpartpages" xmlns:ex12t="http://schemas.microsoft.com/exchange/services/2006/types" xmlns:ex12m="http://schemas.microsoft.com/exchange/services/2006/messages" xmlns:pptsl="http://schemas.microsoft.com/sharepoint/soap/SlideLibrary/" xmlns:spsl="http://microsoft.com/webservices/SharePointPortalServer/PublishedLinksService" xmlns:Z="urn:schemas-microsoft-com:" xmlns:st="" xmlns="http://www.w3.org/TR/REC-html40">
<head>
<META HTTP-EQUIV="Content-Type" CONTENT="text/html; charset=us-ascii">
<meta name=Generator content="Microsoft Word 12 (filtered medium)">
<style>
<!--
/* Font Definitions */
@font-face
{font-family:Helvetica;
panose-1:2 11 6 4 2 2 2 2 2 4;}
@font-face
{font-family:Helvetica;
panose-1:2 11 6 4 2 2 2 2 2 4;}
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin-top:0in;
margin-right:0in;
margin-bottom:10.0pt;
margin-left:0in;
line-height:115%;
font-size:10.0pt;
font-family:"Times New Roman","serif";}
p.MsoBodyText2, li.MsoBodyText2, div.MsoBodyText2
{mso-style-link:"Body Text 2 Char";
margin:0in;
margin-bottom:.0001pt;
font-size:11.0pt;
font-family:"Times New Roman","serif";}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:blue;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:purple;
text-decoration:underline;}
p.MsoNoSpacing, li.MsoNoSpacing, div.MsoNoSpacing
{mso-style-priority:1;
margin:0in;
margin-bottom:.0001pt;
font-size:10.0pt;
font-family:"Times New Roman","serif";}
span.EmailStyle17
{mso-style-type:personal-compose;
font-family:"Calibri","sans-serif";
color:windowtext;}
span.BodyText2Char
{mso-style-name:"Body Text 2 Char";
mso-style-link:"Body Text 2";
font-family:"Times New Roman","serif";}
.MsoChpDefault
{mso-style-type:export-only;}
@page Section1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.Section1
{page:Section1;}
-->
</style>
<!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]-->
</head>
<body lang=EN-US link=blue vlink=purple>
<div class=Section1>
<p class=MsoNoSpacing><b><span style='font-size:14.0pt;font-family:"Arial","sans-serif"'>NFAIS
Webinar Series: <i>Successful Strategies for Email and Social Media Marketing. </i> Register
for All Three and Receive a 25% Discount</span></b><b><span style='font-size:
11.0pt;font-family:"Arial","sans-serif"'>.<o:p></o:p></span></b></p>
<p class=MsoNoSpacing><b><span style='font-size:11.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p>
<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>With Email
marketing becoming ubiquitous, the competition for capturing a reader’s
eye, and interest, has escalated. The need to utilize the most effective
techniques has never been greater, especially in these difficult economic
times. As a result, the National Federation of Advanced Information Services
(NFAIS™) is offering a webinar series that will focus on improving and
evaluating e-mail marketing techniques in ad</span><span style='font-size:9.0pt;
line-height:115%;font-family:"Arial","sans-serif"'>dition to building an
effective social media plan</span><span style='font-family:"Arial","sans-serif"'>.
The webinars will be hosted by FulcrumTech, a premier full-service
email-marketing agency based in the Philadelphia area. <o:p></o:p></span></p>
<p class=MsoNormal><b><i><span style='font-family:"Arial","sans-serif"'>Email
Marketing Part I: Five Secrets to Email Marketing Success</span></i></b><span
style='font-family:"Arial","sans-serif"'> will be held on October 19, 2011 from
11:00am - 12:30pm, EST. Hosted by Mitch Lapides, President, FulcrumTech, this
session, will teach you five specific ways to drive dramatically improve
results and return-on-investment (ROI) from your email-marketing campaigns. He
will also share important tips about how to best grow a high quality email list
that keeps you in compliance with U.S. and European laws and delivers top
results. Finally, the session will include a live email optimization -
FulcrumTech experts will review several emails submitted by webinar participants
and provide feedback on how to improve them.<o:p></o:p></span></p>
<p class=MsoNormal><b><i><span style='font-family:"Arial","sans-serif"'>Email
Marketing Part II: How to Maximize Your Email Marketing ROI</span></i></b><i><span
style='font-family:"Arial","sans-serif"'> </span></i><span style='font-family:
"Arial","sans-serif"'>will be held on December 6, 2011 from 11:00am - 12:30pm,
EST. Again hosted by Mitch Lapides, </span><span style='font-family:"Arial","sans-serif"'>this
session will teach you how to measure and quantify the current state of your
email program and then determine which combination of changes will have the
biggest impact on your return-on-investment. Mitch will also offer numerous
tricks for improving open, click-through, and conversion rates to realize the
improvements you are looking for. You'll walk away with more than 17 tips,
plus access to a proven ROI model that you can use back at the office to
determine the best course of action for your specific organization.<o:p></o:p></span></p>
<p class=MsoNormal><b><i><span style='font-family:"Arial","sans-serif"'>Building
Your Social Media Plan</span></i></b><span style='font-family:"Arial","sans-serif"'>
will be held on January 25, 2012, from 11:00am - 12:30pm, EST. Hosted by Cari
Sultanik, Director, Interactive Account Management at FulcrumTech, this session
will teach you what you need to do before launching a social marketing campaign
on Facebook, Twitter and/or YouTube. This will include how to identify your
audience, define meaningful objectives, craft a strategy that puts people
first, develop success factors by which you will gauge your progress, and then
determine the technology you will need to put the pieces together. The session
will also touch on the tools you can use to manage your social media program
– alone or as part of a marketing team - so that you can still focus on
your full-time job. You’ll also walk away with a list of resources to
help you learn more about social marketing on your own without having to sift
through a myriad of articles, blogs and books to find the gems</span>. <span
style='font-family:"Arial","sans-serif"'><o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>If you or
your staff want to evaluate your email marketing campaigns, justify
improvements, and ensure that your social media message is exactly what you
want it to be, register for one or all of the webinars today.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>For a single
webinar individual NFAIS members pay $95, Sister Society members pay $105, and
non-members pay $115. Register 3 or more and NFAIS member organizations pay
$245, Sister Society members pay $265, and non-member organizations pay $285. <o:p></o:p></span></p>
<p class=MsoNormal><b><i><span style='font-family:"Arial","sans-serif"'>Register
for the entire series and receive a 25% discount! </span></i></b><span
style='font-family:"Arial","sans-serif"'>The registration form and speaker
biographies can be accessed at<b>: </b><a
href="http://www.nfais.org/page/356-2011-12-email-marketing-series">http://www.nfais.org/page/356-2011-12-email-marketing-series</a>.<b><o:p></o:p></b></span></p>
<p class=MsoBodyText2><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>For
more information contact: Jill O’Neill, NFAIS Director,
Communication and Planning, 215-893-1561 (phone); 215-893-1564 (fax); <a
href="mailto:jilloneill@nfais.org">mailto:jilloneill@nfais.org</a> or go to <a
href="http://www.nfais.org/">http://www.nfais.org/</a>.<o:p></o:p></span></p>
<p class=MsoBodyText2><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing align=center style='text-align:center'><i><span
style='font-family:"Arial","sans-serif"'>NFAIS: Serving the Global Information
Community<o:p></o:p></span></i></p>
<p class=MsoNormal><span style='font-size:11.0pt;line-height:115%;font-family:
"Arial","sans-serif"'><o:p> </o:p></span></p>
</div>
</body>
</html>