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<p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'>NFAIS
Webinar: Successful Strategies for Mobile Application Development<o:p></o:p></span></b></p>
<p class=MsoNoSpacing><span style='font-family:"Arial","sans-serif"'>The global
acceptance of wireless mobile devices for communication and accessing information
has grown to the point that the technology is now ubiquitous. Cell phones,
smart phones, and other handheld devices have become increasingly essential
conduits to information. To remain competitive and maintain their relevance to
users, publishers and database producers must provide for some level of mobile
access to their content.<o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-family:"Arial","sans-serif"'>On
September 23, 2011 NFAIS will hold a 90 minute webinar from 11:00am - 12:30pm
EDST on<b> </b>developing and implementing a successful strategy for mobile
delivery of content. In a “case study” format the webinar will set
out the necessary goals for mobile application development, covering the
technical and business objectives, the unexpected or unanticipated innovations
that emerged during the process, the challenges that were met, and the final
results. <o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-family:"Arial","sans-serif"'>The
program host is <a
href="http://www.linkedin.com/profile/view?id=1706668&trk=tab_pro">Christopher
Kenneally</a>, Director, Business Development, for <a
href="http://www.copyright.com/">Copyright Clearance Center</a>, where he also
hosts the weekly podcast series “<a
href="http://www.copyright.com/beyondthebook">Beyond the Book</a>. Speakers
include <a
href="http://www.linkedin.com/profile/view?id=386294&authType=name&authToken=-U7O&locale=en_US&pvs=pp&trk=ppro_viewmore">SiNae
Pitts,</a> CEO of Philadelphia-based <a href="http://www.amphetamobile.com/">Amphetamobile</a>,
<a href="http://www.linkedin.com/pub/nicki-augustyn/5/b70/403">Nicki Augustyn</a>,
</span><span lang=EN style='font-family:"Arial","sans-serif"'>Managing Editor
at <a href="http://www.chestnet.org/">American College of Chest Physician</a>s,
</span><span style='font-family:"Arial","sans-serif"'>and <a
href="http://www.outsellinc.com/about_us/team/Ned_May">Ned May</a>, Vice
President and Lead Analyst, <a href="http://www.outsellinc.com/">Outsell, Inc.</a><o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoBodyText2><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>If
you or your staff want to learn more about developing mobile applications for
your content, register for the NFAIS webinar today. NFAIS members pay $95 and
non-members pay $115. An unlimited number of staff from an NFAIS member
organization can participate for a group fee of $245. The group fee for an
unlimited number of staff from any non-member organization is $285. The
registration form can be accessed at<b>: <a
href="http://nfais.brightegg.com/page/354-mobile-app-development-sept-23-2011"><span
style='font-weight:normal'>http://nfais.brightegg.com/page/354-mobile-app-development-sept-23-2011</span></a>.<o:p></o:p></b></span></p>
<p class=MsoBodyText2><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p>
<p class=MsoBodyText2><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>For
more information contact: Jill O’Neill, NFAIS Director,
Communication and Planning, 215-893-1561 (phone); 215-893-1564 (fax); <a
href="mailto:jilloneill@nfais.org">mailto:jilloneill@nfais.org</a> or go to <a
href="http://www.nfais.org/">http://www.nfais.org/</a>.<o:p></o:p></span></p>
<p class=MsoBodyText2><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing align=center style='text-align:center'><i><span
style='font-family:"Arial","sans-serif"'>NFAIS: Serving the Global Information
Community<o:p></o:p></span></i></p>
<p class=MsoNoSpacing><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;line-height:115%;font-family:
"Calibri","sans-serif"'><o:p> </o:p></span></p>
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