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<p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'><img
width=156 height=55 id="Picture_x0020_1"
src="cid:image001.jpg@01CC6981.264BA0D0" alt=NFAIS2009Logo></span></b><b><span
style='font-family:"Arial","sans-serif"'><o:p></o:p></span></b></p>
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<p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'>REMINDER:
REGISTER NOW FOR THE NFAIS Webinar: <i><span style='color:#1F497D'>Google+ -
Something Old, Something New, Something Borrowed, Something Huge<o:p></o:p></span></i></span></b></p>
<p class=MsoPlainText><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoPlainText><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>With
the launch of Google+, the landscape for social media services has a new and
prominent landmark that many organizations must reference to set the course of
their communications strategies. <o:p></o:p></span></p>
<p class=MsoPlainText><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Unlike
Google Wave and Google Buzz, Google experiments that met with mixed reviews and
tepid product support, Google+ is off to the fastest start yet in social media
history, gaining more than 25 million users in its first month of use alone,
and enjoys intense support and involvement from senior Google executives and a
broad staff. Google is now in social to win it, with a rich array of Web,
mobile, photo and video tools and assets that engage people in sharing and
commenting on content very actively and in fresh ways. <o:p></o:p></span></p>
<p class=MsoPlainText><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoPlainText><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Yet
Google+ did not come out of the blue; it combines elements of old services, new
ideas and features borrowed from competitors which combine to make it a
formidable and well-designed presence. Add in its upcoming use by marketers and
its expected integration into even more platforms and services - including
Google's own search services - and the position of social media in content
production and use is most certainly in for a whole new reckoning.<o:p></o:p></span></p>
<p class=MsoPlainText><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoPlainText><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Learn
all about Google+ in an in-depth NFAIS webinar scheduled for September 9, 2011
from 11:00am to 12:30pm EDST. The session will be hosted by John Blossom,
President of Shore Communications Inc. (<a href="http://www.shore.com/">http://www.shore.com/</a></span><span
style='font-family:"Arial","sans-serif"'>) </span><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'>and author <i>of Content Nation</i> (Wiley,
2009), who will give you a detailed understanding of what Google+ is, where it
came from, how it works, how people are using it most effectively, and the key
issues that it raises for the information industry. If you need an invitation
to try out Google+, feel free to contact NFAIS or John Blossom to get an
invitation prior to the event, which will include demonstrations of Google+
features.<o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoBodyText2><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>If
you want to learn more about this innovative new tool register for the NFAIS
webinar today. NFAIS members pay $95 and non-members pay $115. An unlimited
number of staff from an NFAIS member organization can participate for a group
fee of $245. The group fee for an unlimited number of staff from any non-member
organization is $285. The registration form can be accessed at<b>: <a
href="http://nfais.brightegg.com/page/352-googleplus-webinar-sept-9-2011"><span
style='font-weight:normal'>http://nfais.brightegg.com/page/352-googleplus-webinar-sept-9-2011</span></a></b>.<o:p></o:p></span></p>
<p class=MsoBodyText2><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoBodyText2><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>For
more information contact: Jill O’Neill, NFAIS Director,
Communication and Planning, 215-893-1561 (phone); 215-893-1564 (fax); <a
href="mailto:jilloneill@nfais.org">mailto:jilloneill@nfais.org</a> or go to <a
href="http://www.nfais.org/">http://www.nfais.org/</a>.<o:p></o:p></span></p>
<p class=MsoBodyText2><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing align=center style='text-align:center'><i><span
style='font-family:"Arial","sans-serif"'>NFAIS: Serving the Global Information
Community<o:p></o:p></span></i></p>
<p class=MsoNoSpacing><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
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