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<p class=MsoNormal><b><font size=2 color=blue face=Arial><span
style='font-size:10.0pt;font-family:Arial;color:blue;font-weight:bold'>Register
Now! </span></font></b></p>
<p class=MsoNormal><b><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial;font-weight:bold'>NFAIS Webinar: Successful strategies for </span></font></b><b><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial;font-weight:
bold'>Mobile</span></font></b><b><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial;font-weight:bold'> Application Development
</span></font></b></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><b><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial;font-weight:bold'>Date and Time:</span></font></b><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> </span></font><font size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Friday, September
23, 2011</span></font><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>, </span></font><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'>11:00am</span></font><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'> (EDST)</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><b><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial;font-weight:bold'>Featured Experts:</span></font></b><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> The program
host is </span></font><b><span style='font-weight:bold'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Christopher
Kenneally</span></font></span></b><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'>, Director, Business Development,
for </span></font><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Copyright</span></font><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'> </span></font><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Clearance</span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> </span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Center</span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>, where he
also hosts the weekly podcast series "Beyond the Book. Speakers include <b><span
style='font-weight:bold'>SiNae Pitts</span></b>, CEO of Philadelphia-based Amphetamobile,
<b><span style='font-weight:bold'>Nicki Augustyn</span></b>, Managing Editor at
</span></font><font size=2 face=Arial><span style='font-size:10.0pt;font-family:
Arial'>American</span></font><font size=2 face=Arial><span style='font-size:
10.0pt;font-family:Arial'> </span></font><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'>College</span></font><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'> of Chest
Physicians, and <b><span style='font-weight:bold'>Ned May</span></b>, Vice
President and Lead Analyst, Outsell, Inc.</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>The global acceptance of wireless mobile devices for
communication and accessing information has grown to the point that the
technology is now ubiquitous. Cell phones, smart phones, and other handheld
devices have become increasingly essential conduits to information. To remain
competitive and maintain their relevance to users, publishers and database
producers must provide for some level of mobile access to their content.</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>On </span></font><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'>September 23, 2011</span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> NFAIS will
hold a 90 minute webinar from </span></font><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'>11:00am - 12:30pm</span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> EDST on
developing and implementing a successful strategy for mobile delivery of
content. In a "case study" format the webinar will set out the
necessary goals for mobile application development, covering the technical and
business objectives, the unexpected or unanticipated innovations that emerged
during the process, the challenges that were met, and the final results.</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>If you or your staff want to learn more about developing
mobile applications for your content, register for the NFAIS webinar today.
NFAIS members pay $95 and non-members pay $115. An unlimited number of staff
from an NFAIS member organization can participate for a group fee of $245. The
group fee for an unlimited number of staff from any non-member organization is
$285. The registration form may be found at: <a
href="http://www.nfais.org/page/354-mobile-app-development-sept-23-2011">http://www.nfais.org/page/354-mobile-app-development-sept-23-2011</a></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>For more information, please feel free to contact me: Jill
O'Neill, NFAIS Director, Communication and Planning, 215-893-1561 (phone);
215-893-1564 (fax); mailto:jilloneill@nfais.org or go to http://www.nfais.org/.</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoAutoSig><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Jill O'Neill</span></font></p>
<p class=MsoAutoSig><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Director, Planning & Communication</span></font></p>
<p class=MsoAutoSig><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>NFAIS</span></font></p>
<p class=MsoAutoSig><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>(v) 215-893-1561</span></font></p>
<p class=MsoAutoSig><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>(email) jilloneill@nfais.org</span></font></p>
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12.0pt'> </span></font></p>
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