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<p class=MsoNormal><b><font size=3 face=Arial><span style='font-size:12.0pt;
font-family:Arial;font-weight:bold'>NFAIS Webinar: Google+ - Something Old,
Something New, Something Borrowed, Something Huge</span></font></b></p>
<p class=MsoPlainText><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoPlainText><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>With the launch of Google+, the landscape for social media
services has a new and prominent landmark that many organizations must
reference to set the course of their communications strategies. </span></font></p>
<p class=MsoPlainText><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoPlainText><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Unlike Google Wave and Google Buzz, Google experiments that
met with mixed reviews and tepid product support, Google+ is off to the fastest
start yet in social media history, gaining more than 25 million users in its
first month of use alone, and enjoys intense support and involvement from
senior Google executives and a broad staff. Google is now in social to win it,
with a rich array of Web, mobile, photo and video tools and assets that engage
people in sharing and commenting on content very actively and in fresh ways. </span></font></p>
<p class=MsoPlainText><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoPlainText><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Yet Google+ did not come out of the blue; it combines
elements of old services, new ideas and features borrowed from competitors
which combine to make it a formidable and well-designed presence. Add in its
upcoming use by marketers and its expected integration into even more platforms
and services - including Google's own search services - and the position of
social media in content production and use is most certainly in for a whole new
reckoning.</span></font></p>
<p class=MsoPlainText><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoPlainText><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Learn all about Google+ in an in-depth NFAIS webinar scheduled
for September 9, 2011 from 11:00am to 12:30pm EDST. The session will be hosted
by John Blossom, President of Shore Communications Inc. (<a
href="http://www.shore.com/">http://www.shore.com/</a></span></font><font
face=Arial><span style='font-family:Arial'>) </span></font><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>and author <i><span
style='font-style:italic'>of Content Nation</span></i> (Wiley, 2009), who will
give you a detailed understanding of what Google+ is, where it came from, how
it works, how people are using it most effectively, and the key issues that it
raises for the information industry. If you need an invitation to try out
Google+, feel free to contact NFAIS or John Blossom to get an invitation prior
to the event, which will include demonstrations of Google+ features.</span></font></p>
<p class=NoSpacing><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoBodyText2><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>If you want to learn more about this innovative new tool
register for the NFAIS webinar today. NFAIS members pay $95 and non-members
pay $115. An unlimited number of staff from an NFAIS member organization can
participate for a group fee of $245. The group fee for an unlimited number of
staff from any non-member organization is $285. The registration form can be
accessed at<b><span style='font-weight:bold'>: </span></b><a
href="http://www.nfais.org/page/352-googleplus-webinar-sept-9-2011">http://www.nfais.org/page/352-googleplus-webinar-sept-9-2011</a><b><span
style='font-weight:bold'>.</span></b> </span></font></p>
<p class=MsoBodyText2><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoBodyText2><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>For more information contact: Jill O’Neill,
NFAIS Director, Communication and Planning, 215-893-1561 (phone); 215-893-1564
(fax); <a href="mailto:jilloneill@nfais.org">mailto:jilloneill@nfais.org</a> or
go to <a href="http://www.nfais.org/">http://www.nfais.org/</a>.</span></font></p>
<p class=MsoBodyText2><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=NoSpacing><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=NoSpacing align=center style='text-align:center'><i><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial;font-style:italic'>NFAIS:
Serving the Global Information Community</span></font></i></p>
<p class=NoSpacing><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoAutoSig><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Jill O'Neill</span></font></p>
<p class=MsoAutoSig><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Director, Planning & Communication</span></font></p>
<p class=MsoAutoSig><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>NFAIS</span></font></p>
<p class=MsoAutoSig><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>(v) 215-893-1561</span></font></p>
<p class=MsoAutoSig><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>(email) jilloneill@nfais.org</span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
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