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<p class=MsoNormal><b><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial;font-weight:bold'>NFAIS Enotes, August 2011</span></font></b></p>
<p class=MsoNormal><b><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial;font-weight:bold'>Written and compiled by Jill O’Neill</span></font></b></p>
<p class=MsoNormal><b><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial;font-weight:bold'> </span></font></b></p>
<p class=MsoNormal><b><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial;font-weight:bold'>Small Group Interactions: Google+ as a
Platform with Purpose</span></font></b><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'><br>
<br>
Last year Forrester Research expanded on its “ladder of
participation” diagram that broke out the various types of engagement on
social platforms as individual ladder rungs. When the ladder was initially
published back in 2006, the rungs were labeled as creator, critic, collector,
joiner, spectator and inactive. In 2010, Forrester added a new rung, very near
the top of the ladder. Those participating at this level are conversationalists
-- those who update their status on any social networking site or similarly
post brief items to Twitter (see: <a
href="http://blog.360i.com/social-media/forrester-new-segment-social-technographics-conversationalists">http://blog.360i.com/social-media/forrester-new-segment-social-technographics-conversationalists</a>).
<br>
<br>
What’s important to remember about the Forrester diagram is that an
individual generally will fall into more than one of the available types with
regard to their interactions on social sites. One can be a creator, a
conversationalist, a collector, and a spectator at different times - all
within the confines of a single site. It’s less about the platform used
and more about the nature of the interaction. Most of us have a range of
behaviors for exchanges with our family, friends, colleagues and acquaintances.
We use different vocabularies, different technologies, even different forms of
messaging. The problem with current social networking platforms is that the
underlying architecture isn’t as flexible as our behaviors. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><br>
The main stream media have positioned the launch of Google+ (<a
href="http://plus.google.com/">http://plus.google.com</a>) as being the launch
of another yet social network. From a design perspective, the site does indeed
appear to be an updated version of several other social media sites -- Twitter,
Friendfeed, and Facebook. But where Facebook was engineered to ease social
connections among college students, and Twitter was engineered to facilitate
brief communiqués on personal mobile devices, Google+ has been engineered with
an eye to meeting the practical communication needs of the vast majority of
today’s working adults.<br>
<br>
In 2010, Paul Adams, a researcher in the field of user experience who was then
working for Google, gave a presentation on what Google’s research had
unearthed about social networks and how users interacted and *wanted* to
interact with others in their social networks. Their research showed that on
average:</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<ul type=disc>
<li class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Most of us have 4-6 groups of “friends” or
co-workers with whom we interact most frequently.</span></font></li>
<li class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Each of those groups has between 2-10 individuals in
it.</span></font></li>
<li class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Those groups do not necessarily overlap</span></font></li>
<li class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Those groups do not necessarily need to see the same information</span></font></li>
</ul>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><br>
Google+ (much of which is based on Paul Adams’ work) is not intended to
be for use in building a “following” for purposes of broadcasting a
message. It is intended to support the quotidian needs of the small groups
noted above (see: <a
href="http://www.slideshare.net/padday/the-real-life-social-network-v2">http://www.slideshare.net/padday/the-real-life-social-network-v2</a>).</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>For more on the development of Google+, I strongly recommend
reading the lengthy coverage from <i><span style='font-style:italic'>Wired
Magazine</span></i>. The Google+ system has been in use internally at Google
for an extended period and the article expands on the early user reception and
experience (see: (<a
href="http://www.wired.com/epicenter/2011/06/inside-google-plus-social/all/1">http://www.wired.com/epicenter/2011/06/inside-google-plus-social/all/1</a>).
<br>
<br>
If I study the verbs used in the Forrester diagram, I see activities that are
part of a normal business collaborative workflow -- update, upload, maintain,
comment, read, listen, watch, add, use. Google+ supports those kinds of
activities that most office workers find familiar in dealing with their
organization’s intranet. On those grounds, it seems fairly clear to me
that Google’s latest launch is intended as an enterprise tool, something
to further bolster Google’s competitive position with Microsoft’s
most recent version of Office or alternatively, something like Tibbr, another
social enterprise suite of apps <a href="about:blank">(http://www.tibbr.com/index.html)</a>.
Google+ is analogous to Sharepoint, particularly when you understand where
Google engineers placed emphasis in developing the site. According to the
interview with one of the designers, their problem-solving was focused more on
enhancing or eliminating issues related to currently existing social networks
-- organization of contacts, privacy, file uploads, and video-chat (Hang
Out’s) ( see: <a
href="http://www.fastcodesign.com/1664523/google-designer-the-4-problems-in-social-networking-that-we-fixed">http://www.fastcodesign.com/1664523/google-designer-the-4-problems-in-social-networking-that-we-fixed</a>).
</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>At least at launch, there were tighter than usual
constraints in opening the system up to users. ZDNet quoted Vic Gundotra,
Google’s SVP of Social and leader of the Plus team, as saying, ”<i><span
style='font-style:italic'>We chose the initial seed very carefully. We wanted a
lot of diversity, so we have people that represent over 42 of the world’s
languages… We’re trying to really test the product, make sure that
we meet people’s privacy expectations, that the systems are working,
[and] that we can scale. We’ll slowly grow that initial seed as
we’re ready </span></i>(see: <a
href="http://www.zdnet.com/blog/btl/is-google-about-to-transform-the-web/52004?tag=mantle_skin;content">http://www.zdnet.com/blog/btl/is-google-about-to-transform-the-web/52004?tag=mantle_skin;content</a>).
More on that privacy bit a little later.</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Nicholas Carr of Rough Type and author of last year’s
bestselling title, <i><span style='font-style:italic'>The Shallows: What the
Internet is Doing to Our Brain</span></i>, wrote of Google+ this month that “Its
early core membership seems dominated by what might be called the new media
axis - a combination of techies and media types who love to talk shop. These
folks aren't generally too keen on Facebook (too conversational, too intrusive,
too untrustworthy), and while they tend to be heavy Twitter users, many of them
have become frustrated by Twitter's limitations. Google+ provides a compelling blog/tweet
hybrid…” (see: <a
href="http://www.roughtype.com/archives/2011/08/the_g_spot.php">http://www.roughtype.com/archives/2011/08/the_g_spot.php</a>).
Based on my own experience, Google+ has attracted many key information industry
analysts as well as cutting edge members of the library community. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Google+ is not a massive step forward in terms of technological
innovation, but it is quite useful as a unified communication platform. The
user can post brief essays, engage in a threaded discussion, gather in small
groups in the “Hang-Out” mode (think video conferencing) or simply
lurk in the hope of learning something new. It is the predictable outcome of
much of what Google’s been trying to do for the past five years. For
more, see my article for Online Magazine entitled Communication Google Style
(see: <a href="http://www.infotoday.com/online/jan11/ONeill.shtml">http://www.infotoday.com/online/jan11/ONeill.shtml</a>).</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>The Google+ launch included introductory videos about the
site’s sections and functionalities, but they were in fact quite shallow
and gave few hints as to how users might best get started. The argument in
favor of their launch approach is that the various technologies brought
together on this platform are fairly commonplace. For a tech-savvy crowd, this
is how one routinely communicates in the 21st century. Google’s usual
lack of platform documentation has meant that the best manual on how to best
use Google+ is the one that users themselves have created</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>(see: <a
href="https://docs.google.com/document/d/1cUjZ_7rlAmKRDVB6GXId73h_eUdXGKdjtSff0svbaz0/preview">https://docs.google.com/document/d/1cUjZ_7rlAmKRDVB6GXId73h_eUdXGKdjtSff0svbaz0/preview</a>).
</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>For those of you who did not click through on that interview
with the Google+ site designer, I’d like to focus on a particular pull
quote: <i><span style='font-style:italic'>"We want to appeal to the
mainstream user who has a low tolerance for complexity," Hertzfeld says,
"and at the same time we have to respect privacy as strongly as possible.
So every feature has privacy implications that we thought out. We would have
done that anyway, but the Buzz experience elevated it."</span></i></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Controlled dissemination works well in Google+. Every time
the user “shares” something, that user must make a decision as to
which of the Circles holding that user’s contacts should be able to view
the content. When I find something in my Google Reader, I can choose to share
it with my Circle of information industry professionals or share as well with
my Circle of information professionals or both. There is an option to post
publicly to everyone as well as an option to send to a single individual (by
putting a plus sign just in front of that person’s name). In the past
six weeks, I’ve only misdirected a single message and that was due to my
own failure to read brief hints that Google offers in pop-up windows to guide
users in appropriate sharing. It was because of this care that I could see in
the design that I was taken aback when Google got into trouble regarding
privacy and the use of pseudonyms on this platform.</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>In being invited to join Google+, one did not just sign in
with a Gmail address. Those of us who received invitations to the limited field
trial were asked to click on a link in the email message that took us to a registration
form that was unusual for Google. Google walked the user through the
registration using a number of screens, one of which asked for a <b><span
style='font-weight:bold'>Real Name. </span></b>That designation was bolded to
the user, just as I have bolded it here, and was explained as being the name
that most people knew you by. To me, that conveyed a simple message that Google
did not want you to use a cutesy screen name. You were also told during the
registration process that you would have to create a Google profile (albeit a
minimal one) and that all Google profiles would be made public as of July 31. This
insistence on real names is not a universal policy across all Google platforms
(see <a
href="http://googlepublicpolicy.blogspot.com/2011/02/freedom-to-be-who-you-want-to-be.html">http://googlepublicpolicy.blogspot.com/2011/02/freedom-to-be-who-you-want-to-be.html</a>),
but in this case, Google was seeking participants who were willing to be
identifiable. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>In the context of a tool designed for the enterprise, the
use of real names is unremarkable. In an enterprise, your colleagues want to be
able to reach you as George or Mary. The use of nicknames is understood (only
HR needs to know your legal name for purposes of paperwork), but to use a
pseudonym or screen name would be counterproductive. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>However, there were those invited into Google’s
limited closed trial who assumed that they were not forbidden from using their
standard online pseudonym, in particular, a working scientist and active blogger
named GrrlScientist who had built up a significant online following under that
pseudonym and who had used that pseudonym for registering to use other Google
products. As the month of July went on, Google algorithmically monitored
participants who might be using false identities on Google+ and subsequently
shut them out of the service. As an example, at one point, television actor
William Shatner was booted out of the system because Google’s algorithm
thought his was one of the fake accounts. But where William Shatner’s
account was deleted and then subsequently restored when he complained, GrrlScientist
had a more problematic experience. She was shut out of the Google+ platform <u>and</u>
all of the other Google services she used, including Google Reader, Buzz and YouTube.
When she complained, she was neither immediately recognized as an authentic
person nor was she restored. She had to go without access to those other
services for a full week. Her July 25<sup>th</sup> posting in the Guardian
newspaper (for whom she blogs professionally under the GrrlScientist pseudonym)
was virulent over her treatment (see: <a
href="http://www.guardian.co.uk/science/punctuated-equilibrium/2011/jul/25/1">http://www.guardian.co.uk/science/punctuated-equilibrium/2011/jul/25/1</a>).
GrrlScientist maintains a public profile at <a
href="http://www.guardian.co.uk/discussion/user/GrrlScientist">http://www.guardian.co.uk/discussion/user/GrrlScientist</a>.
</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>It is also relevant to note that over the past decade, Grrl
Scientist has given public lectures using her pseudonym, signed contracts using
the pseudonym, and even introduced herself at cocktail parties using that name..
When after a second appeal for reinstatement, Google had still not restored her
access to the Google+ platform, the angry scientist and blogger posted another
entry (see: <a
href="http://www.guardian.co.uk/science/punctuated-equilibrium/2011/jul/28/google-open-letter-google">http://www.guardian.co.uk/science/punctuated-equilibrium/2011/jul/28/google-open-letter-google</a>).
To her, the issue is that Google’s policy regarding names (real and
pseudonymous) is poorly formulated and yet another indicator that the
organization does not properly understand the importance of privacy in an
online environment. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>When challenged as to why this particular closed platform
had to permit pseudonyms and screen names, one participant wrote, “I feel
that Google+ has the potential to become the defacto "law" for online
discourse, and I think that it is critical that the "law" reflect how
democratic societies have always worked.” </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>(Additional coverage of the issue surrounding authentic
names and profiles – including statements from Google staff -- may be
found at: <a
href="http://bentrem.wordpress.com/2011/07/24/sidebar-googles-plus-suspensions/">http://bentrem.wordpress.com/2011/07/24/sidebar-googles-plus-suspensions/</a>).
</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>The Google+ platform is sufficiently robust in design that
the user base wants to expand it to uses outside of its original design. Perhaps
that’s the reason why so many industry analysts have viewed Google+ as a
huge success. Clearly aimed at the enterprise, users are already pushing to
make it more serviceable in a far broader context (see: <a
href="http://www.zdnet.com/blog/btl/google-plus-the-top-10-missing-features/52654?tag=nl.e539">http://www.zdnet.com/blog/btl/google-plus-the-top-10-missing-features/52654?tag=nl.e539</a>).</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Within days after the platform’s launch, Jonathan Allen
of Search Engine Watch wrote that “<i><span style='font-style:italic'>if
we let go of the broadcast purpose, and return to the way in which we actually
network in real-life, Google+ starts to look more like a set of collaborative
workflow tools that can be put to any purpose</span></i>.” A little
further on in that same column, he writes, “<i><span style='font-style:
italic'>the Google+ platform brings with it the promise of being in step with
real-life rather than the promise of fame. To get the best out of it, we will
have to step beyond the notion of 'engagement' much touted by social media
gurus and solely focus on 'purpose'</span></i>.” His commentary is quite
good and worth reading in full (see: <a
href="http://searchenginewatch.com/article/2083466/Google-Must-Focus-on-Sharing-With-Purpose-Not-Privacy">http://searchenginewatch.com/article/2083466/Google-Must-Focus-on-Sharing-With-Purpose-Not-Privacy</a>).</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>The most recent comScore numbers for Google+ (along with
analysis of its potential impact on other social networks) are available via
the presentation on Slideshare from the Google+ Industry Expert Call (see: <a
href="http://www.slideshare.net/loukerner/google-pluscall-20110802">http://www.slideshare.net/loukerner/google-pluscall-20110802</a>).
One insight from that presentation is that while the </span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>United
States</span></font><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> leads in Google+ participation, </span></font><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>India</span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> follows
close behind. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Want to learn more about Google+? NFAIS will be offering a
90-minute webinar on the topic of Google+ on September 9, 2011, at 11:00am
EDST, featuring John Blossom of Shore Communications and author of <i><span
style='font-style:italic'>Content Nation</span></i>. For more information and
to register for this event, go to<b><span style='font-weight:bold'>: </span></b><a
href="http://www.nfais.org/page/352-googleplus-webinar-sept-9-2011">http://www.nfais.org/page/352-googleplus-webinar-sept-9-2011</a></span></font></p>
<p class=MsoNormal><b><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial;font-weight:bold'> </span></font></b></p>
<p class=MsoNormal><b><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial;font-weight:bold'> </span></font></b></p>
<p class=MsoNormal align=center style='text-align:center'><b><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial;font-weight:bold'>2011
SPONSORS</span></font></b></p>
<p class=MsoNormal align=center style='text-align:center'><b><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial;font-weight:bold'> </span></font></b></p>
<p class=MsoNormal align=center style='text-align:center'><b><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial;font-weight:bold'>A</span></font></b><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>ccess
Innovations, Inc<b><span style='font-weight:bold'>.</span></b></span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Accessible
Archives, Inc.</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>American
Psychological Association/PsycINFO</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>American
Theological Library Association</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>CAS</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>CrossRef</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Data Conversion Laboratory</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Defense</span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> </span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Technical</span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> </span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Information</span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> </span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Center</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Elsevier</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Getty Research
Institute</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>H. W. Wilson</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Information Today,
Inc.</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>International Food
Information Services</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Philosopher’s
</span></font><font size=2 face=Arial><span style='font-size:10.0pt;font-family:
Arial'>Information</span></font><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'> </span></font><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Center</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>ProQuest</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Really Strategies,
Inc.</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>TEMIS, Inc.</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Thomson Reuters IP
& Science</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Unlimited
Priorities Corporation</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoAutoSig><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Jill O'Neill</span></font></p>
<p class=MsoAutoSig><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Director, Planning & Communication</span></font></p>
<p class=MsoAutoSig><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>NFAIS</span></font></p>
<p class=MsoAutoSig><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>(v) 215-893-1561</span></font></p>
<p class=MsoAutoSig><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>(email) jilloneill@nfais.org</span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
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