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<p class=MsoNormal><b><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial;font-weight:bold'>NFAIS e-Notes, July 2011</span></font></b></p>
<p class=MsoNormal><i><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial;font-style:italic'>Six Types of Apps You Can’t Do
Without</span></font></i></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Written and Compiled by Jill O’Neill</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>On the 37Signals blog, Signal to Noise, there recently was a
light-hearted posting about the diverse apps that various members of their
staff had on their Apple iTouch/iPhone devices. If you click through at <a
href="http://37signals.com/svn/posts/2913-the-home-screens-of-37signals">http://37signals.com/svn/posts/2913-the-home-screens-of-37signals</a>,
you can look at the home screens of real users as a quick snapshot of what a
younger, tech-savvy crowd of programmers and UX designers depended on daily. As
a follow-up to that posting, two 37Signal staffers posted differing views of
the importance of apps on a platform. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal style='margin-left:.5in;text-indent:-.25in'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>(1)<font size=1
face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>
</span></font></span></font><font size=2 face=Arial><span style='font-size:
10.0pt;font-family:Arial'>Ten Apps is All I Need (<a
href="http://37signals.com/svn/posts/2959-ten-apps-is-all-i-need">http://37signals.com/svn/posts/2959-ten-apps-is-all-i-need</a>)</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal style='margin-left:.5in;text-indent:-.25in'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>(2)<font size=1
face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>
</span></font></span></font><font size=2 face=Arial><span style='font-size:
10.0pt;font-family:Arial'>Counterpoint: 200,000 Apps Is What They Want (<a
href="http://37signals.com/svn/posts/2962-counterpoint-200000-apps-is-what-they-want">http://37signals.com/svn/posts/2962-counterpoint-200000-apps-is-what-they-want</a>)</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>The author of the first posting listed above wrote of Apple’s
intelligence in creating some nine default functionalities in the iPhone
(Safari browser, camera, iPod, clock, weather, photos, voice messages, mail and
maps). He did not have any compelling need to download much else because Apple
had anticipated his basic requirements for a mobile device. The counter
position adopted by his colleague, was that it doesn’t matter what is
built into the operating system as a default; what matters is how strongly the
user believes that the device they purchase will meet their current and future
needs during the contract term. Users want to be sure that whatever it is they might
care to do on or with their mobile device, there will be “an app for that.”
And with 200,000 apps available in the Apple store, user needs are pretty much
covered.</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>The postings came to my attention not long after an NFAIS
conference call, during which someone asked what it was that younger people
were doing on their mobile phones beyond the gaming and social networking that
seemed to dominate the space. My response was to go wander around in iTunes and
in the Amazon Android App store. Poke around a bit, and like me, you will see a
broad range of apps divided into equally broad categories that users are
encouraged to purchase and download. Lifestyle apps! Financial apps!
Productivity apps! </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Flurry Analytics, a tool that captures data about mobile
apps usage, published research findings in June that indicated that the use of
mobile apps was surpassing the use of the open Web (see: </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><a
href="http://blog.flurry.com/bid/63907/Mobile-Apps-Put-the-Web-in-Their-Rear-view-Mirror"
target="_blank">http://blog.flurry.com/bid/63907/Mobile-Apps-Put-the-Web-in-Their-Rear-view-Mirror</a>).</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Specifically, "<i><span style='font-style:italic'>Flurry
found that the average user now spends 9% more time using mobile apps than the
Internet. This was not the case just 12 months ago. Last year, the
average user spent just under 43 minutes a day using mobile applications versus
an average 64 minutes using the Internet. Growing at 91% over the last
year, users now spend over 81 minutes on mobile applications per day.
This growth has come primarily from more sessions per user, per day
rather than a large growth in average session lengths. Time spent on the
Internet has grown at a much slower rate, 16% over the last year, with users
now spending 74 minutes on the Internet a day."</span></i></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Flurry’s sample size was 500 million daily usage
sessions during May 2011. Given that current Nielsen statistics presented at a
recent mobile conference indicate that one third of the American public owns a
smart phone, while less than two percent of the same group surveyed own a
tablet ( <a
href="http://blog.nielsen.com/nielsenwire/consumer/android-leads-u-s-in-smartphone-market-share-and-data-usage/">http://blog.nielsen.com/nielsenwire/consumer/android-leads-u-s-in-smartphone-market-share-and-data-usage/</a>),
it seems clear that for a sizeable segment of the population, the functionality
associated with apps on smaller computing devices has become something they
take for granted. Big or small, these smaller computing devices are driving
user expectations of everyone’s products and services - far more than
laptops or PCs do. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>So what apps represent the basic tool kit for a rising group
of knowledge workers? Aside from the gaming and social networking apps that do seem
to dominate such environments, below are examples of some of the practical
tools I believe workers are looking for. (<i><span style='font-style:italic'>Note:
These apps appear in no particular order despite the numbering assigned</span></i>.)</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>(1) <b><span style='font-weight:bold'>A Note-Taking App</span></b>
-- It’s true that the default Apple operating system offers a note-taking
app, but its functionality is fairly minimal. I personally use Evernote for
accessing saved information and notes to myself on my iTouch, but alternatively
Springpad, a service from Spring Partners, is an alternative option (see: <a
href="http://www.springpadit.com/">http://www.springpadit.com</a>). Graphically
appealing and supporting drag-and-drop assembly of bits of information, Springpad
may be of more value to an iPad-driven working population. The service is free
at this point, because Spring Partners sells advertising to brands looking to
reach users. They make money through lead generation, for example, by
partnering with brands who buy targeted ads that show up alongside your notes
in Springpad. If you save a blog entry about building a backyard deck, Lowes
and/or Black & Decker will want their advertisements to appear next to your
page. They will also amplify the content you save. Save a restaurant name and
number and Springpad serves up reviews from Yelp. Most of the key interactive
mechanisms for use are available (apps, browser extensions, etc.) and one can
share via Facebook or Twitter as necessary. The <i><span style='font-style:
italic'>Wall Street Journal</span></i> gave Springpad a positive review in late
2010 (see: <a
href="http://online.wsj.com/article/SB10001424052748703376504575491750741385596.html">http://online.wsj.com/article/SB10001424052748703376504575491750741385596.html</a>).
Because Springpad is integrated with the likes of Amazon, searching for and
creating a list of titles for your summer reading list is fairly easy. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>(2) <b><span style='font-weight:bold'>A Search App</span></b>
– Apps, such as Bing, further enable integrated discovery. The most
recent innovation by Bing is enabling discovery of relevant apps, given that
Apple’s iTunes store is notoriously difficult for purposes of <i><span
style='font-style:italic'>finding</span></i> new tools. The Bing blog describes
the functionality this way “<i><span style='font-style:italic'>The Bing
search engine will surface apps in the context of normal web queries. For
example, Thor 3D, Facebook, and Hotels in </span></i></span></font><i><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial;font-style:
italic'>Seattle</span></font></i><i><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial;font-style:italic'> are some of the
queries for which Bing automatically finds the right apps.</span></font></i><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>” That
query for Thor, for example, will return an entry from IMDB (owned by Amazon)
and should the user click on that entry, if the IMDB app is already on the
user’s device, Bing will promptly launch IMDB (see: (<a
href="http://www.bing.com/community/site_blogs/b/search/archive/2011/06/09/iphone-mobile-app-discovery-with-bing.aspx">http://www.bing.com/community/site_blogs/b/search/archive/2011/06/09/iphone-mobile-app-discovery-with-bing.aspx</a>).
Keeping up with that approach, Yahoo released their Y! AppSpot application,
that largely serves the same purpose (see: <a
href="http://itunes.apple.com/us/app/y-appspot/id434682382?mt=8">http://itunes.apple.com/us/app/y-appspot/id434682382?mt=8</a>),
and TechCrunch loved it (see: <a
href="http://techcrunch.com/2011/06/15/yahoo-mobile-app-search/">http://techcrunch.com/2011/06/15/yahoo-mobile-app-search/</a>).
</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>If you would prefer to stick with Google for searching on
mobile devices, that is also manageable. Google announced at their Inside
Search event in June that they had enabled a feature for finding nearby
services (restaurants, coffee bars, ATM’S, gas, etc.) in their mobile app
(see: <a
href="http://googlemobile.blogspot.com/2011/06/introducing-new-features-to-mobile_14.html">http://googlemobile.blogspot.com/2011/06/introducing-new-features-to-mobile_14.html</a>).
At the same time, Google announced support for more complex queries in their
mobile app on both Android and Apple operating systems. If you want to search
via an image snapped with your mobile phone’s camera, Google has also
enabled that as an option. Finally, checking the weather via Google is equally
quick and simple. Type weather into the Google search box on your mobile phone
and Google brags that it serves up interactive weather information that you can
“play with.”</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>And a very recent entry is Do@. The search app offers a form
of federated search for those using their mobile device as a look-up tool for
questions on music, film, television, sports, etc. Watch the video and see if
you agree with the press that called it a revolution in mobile search tools
(see: <a href="http://www.youtube.com/watch?v=XBKk2s9nnOg">http://www.youtube.com/watch?v=XBKk2s9nnOg</a>).
I’m not sure that I agree. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>(3) <b><span style='font-weight:bold'>One or More
Communication Apps</span></b>. Communication apps, such as Twitter or Gmail,
are a necessity. Twitter has released increasingly sophisticated mobile
capabilities, including their launch of a new mobile interface in May. Here is
what was said about it on a recent blog. “The app is fast – you can
quickly scroll through your timeline, move between tabs and compose Tweets.
It’s rich – it takes advantage of capabilities that high-end device
browsers offer, such as touch gestures and a large screen. And it’s
simple – it’s easy-to-use and has the features you’d expect
from a Twitter application, including your timeline, @mentions, messages that
you can read in conversation view, search, trending topics, lists, and
more.” (see: <a
href="http://blog.twitter.com/2011/05/better-app-for-your-mobile-browser.html">http://blog.twitter.com/2011/05/better-app-for-your-mobile-browser.html</a>).
</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Tech Crunch called the new version “slick” (see:
<a
href="http://techcrunch.com/2011/05/11/twitter-rolls-out-slick-mobile-web-app-its-like-twitter-for-iphone-but-upside-down/">http://techcrunch.com/2011/05/11/twitter-rolls-out-slick-mobile-web-app-its-like-twitter-for-iphone-but-upside-down/</a>).
Given the tight integration that Twitter will have in Apple’s forthcoming
iOS5, one can assume that the communication function that Twitter serves will
be omnipresent (see: <a
href="http://blog.twitter.com/2011/06/ios-5-tweet-everywhere.html">http://blog.twitter.com/2011/06/ios-5-tweet-everywhere.html</a>).
Twitter is already as much of a support for authentication sign-in as either Facebook
or Gmail. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Again, if you’re looking for an alternative interface,
you can look at Seesmic for either iPhone or Android. For those in </span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Europe</span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>, techradar
has assembled an extensive list of available apps in support of Twitter (see:<a
href="http://www.techradar.com/news/internet/17-best-twitter-apps-for-2011-930383">http://www.techradar.com/news/internet/17-best-twitter-apps-for-2011-930383</a>).</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><b><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial;font-weight:bold'>(4) A </span></font></b><b><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial;font-weight:bold'>Reading</span></font></b><b><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial;font-weight:
bold'> App</span></font></b><font size=2 face=Arial><span style='font-size:
10.0pt;font-family:Arial'>. The Amazon Kindle app is a robust reading
application that encompasses a sizeable corpus of currently available content.
It’s not print on demand, but it certainly facilitates on-demand reading
across most, if not all, e-reading platforms. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Of particular interest is reading on one’s iPad, even
more than on the smaller iTouch. In this light, suddenly the archives of the
world’s best libraries become intriguingly accessible. For example, there
is the British Library’s 19<sup>th</sup> century literature iPad app. For
a quick glimpse, go to <a href="http://britishlibrary19c.tumblr.com/">http://britishlibrary19c.tumblr.com</a>,
or consider the British Library’s app that is compatible with both iPhone
and iPad, the Treasures app (see: <a
href="http://pressandpolicy.bl.uk/Press-Releases/British-Library-Launches-First-Smartphone-App-483.aspx">http://pressandpolicy.bl.uk/Press-Releases/British-Library-Launches-First-Smartphone-App-483.aspx</a>).
</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>If you choose not to use the Kindle app on your iPad, Jane Litte
recommends Bluefire as an alternative reading app, or if you are a Barnes and
Noble shopper, the Nook app will also be available to those using either iOS or
Android (see: <a
href="http://www.teleread.com/paul-biba/ten-must-have-ipad-apps-for-readers-by-jane-litte/">http://www.teleread.com/paul-biba/ten-must-have-ipad-apps-for-readers-by-jane-litte/</a>).</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>As a follow-up to a webinar that I listened in on, a host of
approaches to books on the iPad were supplied by consultant and author, Peter
Meyers (see: <a
href="http://newkindofbook.com/2011/06/ipad-books-the-reader-experience-app-list/">http://newkindofbook.com/2011/06/ipad-books-the-reader-experience-app-list/</a>).
His focus was on the reader’s experience and he noted some of the
innovative interactivity built into “The Fantastic Flying Books of Mr.
Morris Lessmore,” a cinematic short that had been nicely transformed into
an iPad “book” experience. Meyers also praised the serial
publication approach of the Operation Ajax app. Chapters 1-5 are currently
available, with Chapters 6-12 yet to be published. Other serial publication
approaches have been adapted by authors seeking to circumvent traditional
publishing approaches, such as the Mongoliad. But the Mongoliad is noteworthy
for the social environment and community that has grown up around the Web-based
tales by noted science fiction authors Neal Stephenson and Greg Bear. It was on
that basis that the Mongoliad was recently featured at an O’Reilly Tools
of Change event. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>(5) <b><span style='font-weight:bold'>Your Social Network
App</span></b>. We can’t completely ignore social networking but we can
look outside of Facebook and Twitter in this regard. The working professional
may want to grab the LinkedIn Mobile app (<a
href="http://www.linkedin.com/mobile">http://www.linkedin.com/mobile</a>) for
some of that contact network, but alternatively Bento for either iPhone or iPad
can sync with your contact list in email. (see: <a
href="http://www.filemaker.com/products/bento/iphone.html">http://www.filemaker.com/products/bento/iphone.html</a>).
Bento gets decent reviews, as can be seen at <a
href="http://www.macworld.com/appguide/app.html?id=64790">http://www.macworld.com/appguide/app.html?id=64790</a>.
</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>(6) <b><span style='font-weight:bold'>Current Awareness App</span></b>.
Finally, there is all the news that is constantly flowing to us throughout the
day via Web apps. Personally, I favor MSNBC, The Atlantic Wire, and the Huffington
Post for my lunch break reads, but these are quite frankly not the highest-rated
or the hippest, particularly in the context of more content-neutral interfaces
available for the iPad such as Pulse, Flipboard, and a recent entry, HitPad (<a
href="http://www.hitpad.com/">http://www.hitpad.com</a>). The launch press release
distinguishes HitPad from its competitors on the basis of: </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<ul type=disc>
<li class=MsoNormal><i><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial;font-style:italic'>Hitpad is a rich visual </span></font></i><b><i><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial;
font-weight:bold;font-style:italic'>dashboard</span></font></i></b><i><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial;
font-style:italic'> that tells you what the most important things
you </span></font></i><b><i><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial;font-weight:bold;font-style:
italic'>should know today</span></font></i></b><i><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial;font-style:italic'> </span></font></i><i><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial;
font-style:italic'>in your areas of interest.</span></font></i></li>
<li class=MsoNormal><i><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial;font-style:italic'>Hitpad is </span></font></i><b><i><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial;
font-weight:bold;font-style:italic'>instrumentation</span></font></i></b><i><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial;
font-style:italic'> </span></font></i><i><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial;font-style:italic'>by measuring,
analyzing and determining what is important to consume in order to
minimize reverb and improve discovery</span></font></i></li>
<li class=MsoNormal><i><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial;font-style:italic'>Hitpad is </span></font></i><b><i><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial;
font-weight:bold;font-style:italic'>agnostic</span></font></i></b><i><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial;
font-style:italic'> to the publishers that are providing the data</span></font></i></li>
<li class=MsoNormal><i><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial;font-style:italic'>Hitpad is tuned and </span></font></i><b><i><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial;
font-weight:bold;font-style:italic'>personalized </span></font></i></b><i><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial;
font-style:italic'>based on your interests</span></font></i></li>
</ul>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>In fact, the more I look at those must-have apps, the more I
understand how I use a mobile device. For me at least, it’s for communication,
a research and memory aid, and a tool with which I keep up on the world around
me. I can do without video games such as Angry Birds, but I’m not sure I
can do without Evernote or Gmail if I’m to remain productive. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>***********************************************</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'> </span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'> </span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'> </span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'> </span></font></p>
<p class=MsoNormal align=center style='text-align:center'><b><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial;font-weight:bold'>2011
SPONSORS</span></font></b></p>
<p class=MsoNormal align=center style='text-align:center'><b><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial;font-weight:bold'> </span></font></b></p>
<p class=MsoNormal align=center style='text-align:center'><b><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial;font-weight:bold'> </span></font></b></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Access Innovations,
Inc<b><span style='font-weight:bold'>.</span></b></span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Accessible
Archives, Inc.</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>American
Psychological Association/PsycINFO</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>American
Theological Library Association</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>CAS</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>CrossRef</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Data Conversion
Laboratory</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Defense</span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> </span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Technical</span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> </span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Information</span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> </span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Center</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Elsevier</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Getty Research
Institute</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>H. W. Wilson</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Information Today,
Inc.</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>International Food
Information Services</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Philosopher’s
</span></font><font size=2 face=Arial><span style='font-size:10.0pt;font-family:
Arial'>Information</span></font><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'> </span></font><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Center</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>ProQuest</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Really Strategies,
Inc.</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>TEMIS, Inc.</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Thomson Reuters IP
& Science</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Unlimited
Priorities Corporation</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoAutoSig><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Jill O'Neill</span></font></p>
<p class=MsoAutoSig><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Director, Planning & Communication</span></font></p>
<p class=MsoAutoSig><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>NFAIS</span></font></p>
<p class=MsoAutoSig><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>(v) 215-893-1561</span></font></p>
<p class=MsoAutoSig><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>(email) jilloneill@nfais.org</span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
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