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<p class=MsoNormal><b><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial;font-weight:bold'>NFAIS e-Notes, June 2011</span></font></b></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Being ‘NSync </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Written and Compiled by Jill O’Neill</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>One of the great credits to Amazon’s Kindle approach
has been the recognition that individual users want to be able to access
content to which they have rights on <i><span style='font-style:italic'>any</span></i>
device that they choose. Kindle content can be viewed on Amazon’s
proprietary hardware, on Apple’s iTouch, and on personal computers. The
user appreciates this flexibility, but there is one aspect to finding
one’s place in reading the same content across various platforms that is
never made entirely clear to the user. Synchronization of the reader’s
place is totally dependent upon when the user last *told* the dominant system
to sync. If I am reading James Gleick’s book, <i><span style='font-style:
italic'>The Information,</span></i> on my Kindle and I leave off at page 471,
unless I make a point of telling the device to sync with Amazon’s servers
before I turn it off and ensure that I have an Internet connection when I pick
up my iTouch to begin reading that same title on that device instead, the iTouch
will assume that I’m still back on page 250 – the last page of the
book that was read on that device. This is a minor issue in the grand scheme of
things, but it is a nuisance. Synchronization happens in the Cloud. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>The fact that my devices may or may not always be synchronized
isn’t that big of an issue as far as my Kindle reading is concerned, but
it might well be a significant problem in other contexts. Cloud storage is a
given for many individuals who may be working with Google’s suite of
apps, or with Dropbox or Evernote. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>If you’re unfamiliar with Evernote (<a
href="http://www.evernote.com">http</a><a href="http://www.evernote.com">://</a><a
href="http://www.evernote.com">www</a><a href="http://www.evernote.com">.</a><a
href="http://www.evernote.com">evernote</a><a href="http://www.evernote.com">.</a><a
href="http://www.evernote.com">com</a>), it is a highly popular and visible
notebook application, available on almost as many platforms as the Kindle app
itself. The site was launched in 2007 as a web-based note-taking/bookmarking,
cloud storage service, very similar to Google Notebooks that had launched in
2006. But unlike Google Notebooks, which Google abandoned in 2009, Evernote
was successful as a free/premium service. Evernote CEO, Phil Liblin, came up
with the “freemium” concept and is well-known for the quote,
“The easiest way to get one million people paying is to get one billion
people using.” </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>(see ;<a
href="http://www.fastcompany.com/magazine/147/next-tech-remember-the-money.html">http</a><a
href="http://www.fastcompany.com/magazine/147/next-tech-remember-the-money.html">://</a><a
href="http://www.fastcompany.com/magazine/147/next-tech-remember-the-money.html">www</a><a
href="http://www.fastcompany.com/magazine/147/next-tech-remember-the-money.html">.</a><a
href="http://www.fastcompany.com/magazine/147/next-tech-remember-the-money.html">fastcompany</a><a
href="http://www.fastcompany.com/magazine/147/next-tech-remember-the-money.html">.</a><a
href="http://www.fastcompany.com/magazine/147/next-tech-remember-the-money.html">com</a><a
href="http://www.fastcompany.com/magazine/147/next-tech-remember-the-money.html">/</a><a
href="http://www.fastcompany.com/magazine/147/next-tech-remember-the-money.html">magazine</a><a
href="http://www.fastcompany.com/magazine/147/next-tech-remember-the-money.html">/147/</a><a
href="http://www.fastcompany.com/magazine/147/next-tech-remember-the-money.html">next</a><a
href="http://www.fastcompany.com/magazine/147/next-tech-remember-the-money.html">-</a><a
href="http://www.fastcompany.com/magazine/147/next-tech-remember-the-money.html">tech</a><a
href="http://www.fastcompany.com/magazine/147/next-tech-remember-the-money.html">-</a><a
href="http://www.fastcompany.com/magazine/147/next-tech-remember-the-money.html">remember</a><a
href="http://www.fastcompany.com/magazine/147/next-tech-remember-the-money.html">-</a><a
href="http://www.fastcompany.com/magazine/147/next-tech-remember-the-money.html">the</a><a
href="http://www.fastcompany.com/magazine/147/next-tech-remember-the-money.html">-</a><a
href="http://www.fastcompany.com/magazine/147/next-tech-remember-the-money.html">money</a><a
href="http://www.fastcompany.com/magazine/147/next-tech-remember-the-money.html">.</a><a
href="http://www.fastcompany.com/magazine/147/next-tech-remember-the-money.html">html</a>).
Liblin’s Evernote co-founder, Stepan Pachikov, worked closely with Apple
in the ‘80’s on handwriting recognition for the </span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Newton</span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> personal
digital assistant. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Evernote is able to serve a number of different purposes. It
can absorb a variety of media formats (video, audio, PDF documents of up to 25
pages, etc.) and those files may be ingested by Evernote through clipping,
emailing, or simple typing. User interaction may be through a desktop
application, a mobile app or via branded browser extension (Evernote’s
elephant head is immediately recognizable as an icon). That last mechanism
allows the user the set of options of picking up from the Web a minimal amount
of information (page title and URL, essentially a citation), clip just the body
of an article sans any surrounding advertisements, or the full Web page to add
it to their notebook. Using the mobile app, the system can absorb typed notes,
web clips, camera phone images, audio files and high resolution photographs.
The user can select which option best serves his or her need. The content goes
into a default “notebook” or inbox, but the user can subsequently
organize that content into other notebooks - personal notes need not be lumped
together with work-related materials. It’s possible to email personal
documents (emails, work documents, even voice memos) to a personal address at Evernote
to have those documents archived in the user’s notebook for access at
other times (see: (<a
href="http://www.google.com/url?q=http%3A%2F%2Fblog.evernote.com%2F2010%2F03%2F16%2Femailing-into-evernote-just-got-better%2F&sa=D&sntz=1&usg=AFQjCNFcMO3rFo6cBAFhvfweX0VZvvadqQ">http</a><a
href="http://www.google.com/url?q=http%3A%2F%2Fblog.evernote.com%2F2010%2F03%2F16%2Femailing-into-evernote-just-got-better%2F&sa=D&sntz=1&usg=AFQjCNFcMO3rFo6cBAFhvfweX0VZvvadqQ">://</a><a
href="http://www.google.com/url?q=http%3A%2F%2Fblog.evernote.com%2F2010%2F03%2F16%2Femailing-into-evernote-just-got-better%2F&sa=D&sntz=1&usg=AFQjCNFcMO3rFo6cBAFhvfweX0VZvvadqQ">blog</a><a
href="http://www.google.com/url?q=http%3A%2F%2Fblog.evernote.com%2F2010%2F03%2F16%2Femailing-into-evernote-just-got-better%2F&sa=D&sntz=1&usg=AFQjCNFcMO3rFo6cBAFhvfweX0VZvvadqQ">.</a><a
href="http://www.google.com/url?q=http%3A%2F%2Fblog.evernote.com%2F2010%2F03%2F16%2Femailing-into-evernote-just-got-better%2F&sa=D&sntz=1&usg=AFQjCNFcMO3rFo6cBAFhvfweX0VZvvadqQ">evernote</a><a
href="http://www.google.com/url?q=http%3A%2F%2Fblog.evernote.com%2F2010%2F03%2F16%2Femailing-into-evernote-just-got-better%2F&sa=D&sntz=1&usg=AFQjCNFcMO3rFo6cBAFhvfweX0VZvvadqQ">.</a><a
href="http://www.google.com/url?q=http%3A%2F%2Fblog.evernote.com%2F2010%2F03%2F16%2Femailing-into-evernote-just-got-better%2F&sa=D&sntz=1&usg=AFQjCNFcMO3rFo6cBAFhvfweX0VZvvadqQ">com</a><a
href="http://www.google.com/url?q=http%3A%2F%2Fblog.evernote.com%2F2010%2F03%2F16%2Femailing-into-evernote-just-got-better%2F&sa=D&sntz=1&usg=AFQjCNFcMO3rFo6cBAFhvfweX0VZvvadqQ">/2010/03/16/</a><a
href="http://www.google.com/url?q=http%3A%2F%2Fblog.evernote.com%2F2010%2F03%2F16%2Femailing-into-evernote-just-got-better%2F&sa=D&sntz=1&usg=AFQjCNFcMO3rFo6cBAFhvfweX0VZvvadqQ">emailing</a><a
href="http://www.google.com/url?q=http%3A%2F%2Fblog.evernote.com%2F2010%2F03%2F16%2Femailing-into-evernote-just-got-better%2F&sa=D&sntz=1&usg=AFQjCNFcMO3rFo6cBAFhvfweX0VZvvadqQ">-</a><a
href="http://www.google.com/url?q=http%3A%2F%2Fblog.evernote.com%2F2010%2F03%2F16%2Femailing-into-evernote-just-got-better%2F&sa=D&sntz=1&usg=AFQjCNFcMO3rFo6cBAFhvfweX0VZvvadqQ">into</a><a
href="http://www.google.com/url?q=http%3A%2F%2Fblog.evernote.com%2F2010%2F03%2F16%2Femailing-into-evernote-just-got-better%2F&sa=D&sntz=1&usg=AFQjCNFcMO3rFo6cBAFhvfweX0VZvvadqQ">-</a><a
href="http://www.google.com/url?q=http%3A%2F%2Fblog.evernote.com%2F2010%2F03%2F16%2Femailing-into-evernote-just-got-better%2F&sa=D&sntz=1&usg=AFQjCNFcMO3rFo6cBAFhvfweX0VZvvadqQ">evernote</a><a
href="http://www.google.com/url?q=http%3A%2F%2Fblog.evernote.com%2F2010%2F03%2F16%2Femailing-into-evernote-just-got-better%2F&sa=D&sntz=1&usg=AFQjCNFcMO3rFo6cBAFhvfweX0VZvvadqQ">-</a><a
href="http://www.google.com/url?q=http%3A%2F%2Fblog.evernote.com%2F2010%2F03%2F16%2Femailing-into-evernote-just-got-better%2F&sa=D&sntz=1&usg=AFQjCNFcMO3rFo6cBAFhvfweX0VZvvadqQ">just</a><a
href="http://www.google.com/url?q=http%3A%2F%2Fblog.evernote.com%2F2010%2F03%2F16%2Femailing-into-evernote-just-got-better%2F&sa=D&sntz=1&usg=AFQjCNFcMO3rFo6cBAFhvfweX0VZvvadqQ">-</a><a
href="http://www.google.com/url?q=http%3A%2F%2Fblog.evernote.com%2F2010%2F03%2F16%2Femailing-into-evernote-just-got-better%2F&sa=D&sntz=1&usg=AFQjCNFcMO3rFo6cBAFhvfweX0VZvvadqQ">got</a><a
href="http://www.google.com/url?q=http%3A%2F%2Fblog.evernote.com%2F2010%2F03%2F16%2Femailing-into-evernote-just-got-better%2F&sa=D&sntz=1&usg=AFQjCNFcMO3rFo6cBAFhvfweX0VZvvadqQ">-</a><a
href="http://www.google.com/url?q=http%3A%2F%2Fblog.evernote.com%2F2010%2F03%2F16%2Femailing-into-evernote-just-got-better%2F&sa=D&sntz=1&usg=AFQjCNFcMO3rFo6cBAFhvfweX0VZvvadqQ">better</a><a
href="http://www.google.com/url?q=http%3A%2F%2Fblog.evernote.com%2F2010%2F03%2F16%2Femailing-into-evernote-just-got-better%2F&sa=D&sntz=1&usg=AFQjCNFcMO3rFo6cBAFhvfweX0VZvvadqQ">/</a>).
Evernote is surprisingly powerful. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>The Evernote pricing structure is roughly $5 per month or
$45 per year for the premium service which includes offline access to
notebooks. The free service available to any registered user does not permit
offline access and caps content storage at 60MB. Premium users can store up to
one gig of content. In both instances, that storage is the amount that a user
is permitted to upload on a monthly basis, not total storage. The upload cap is
removed at the end of a rolling 30 day period or at the beginning of a payment
cycle. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Evernote also has the capacity to read text within
photographic images, making those photos searchable, and thereby rendering the
service valuable for expense reports and record-keeping. It is even possible to
encrypt information in an Evernote notebook. One can document a list of
passwords used for various services and encrypt that information, with the
caveat that if the individual user forgets his or her encryption key, Evernote
tech support is unable to retrieve it for the client. And for purposes of
social sharing, you can post one of your notes to Facebook, email it to a
colleague and/or instead supply others with a link. Notebooks in their entirety
are also shareable. Printing out of materials is possible solely through the
use of the desktop/laptop computer applications. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Ubiquitous access to the service across every major mobile
platform means that Evernote is incredibly useful to many professionals and
therefore hugely successful in its freemium business model. Millions are using
the Cloud-based service. Lawyers are using the iPad app as an evidence locker.
Real estate brokers are using it to corral shareable images and text
information on specific properties. Public relations professionals are using it
to archive their tweet streams and assemble client briefings. Educators are
using it for purposes of assessment as well as classroom preparation. The 1%-5%
of users who currently pay for the premium service are covering the cost of Evernote’s
day-to-day operating expense. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Evernote has also been active in building third-party
partnerships (see Evernote’s Trunk for specifics at <a
href="http://www.evernote.com/about/trunk/">http</a><a
href="http://www.evernote.com/about/trunk/">://</a><a
href="http://www.evernote.com/about/trunk/">www</a><a
href="http://www.evernote.com/about/trunk/">.</a><a
href="http://www.evernote.com/about/trunk/">evernote</a><a
href="http://www.evernote.com/about/trunk/">.</a><a
href="http://www.evernote.com/about/trunk/">com</a><a
href="http://www.evernote.com/about/trunk/">/</a><a
href="http://www.evernote.com/about/trunk/">about</a><a
href="http://www.evernote.com/about/trunk/">/</a><a
href="http://www.evernote.com/about/trunk/">trunk</a><a
href="http://www.evernote.com/about/trunk/">/</a>). Just one example, however,
is a partnership between Evernote and Olive Tree Bible Software. Annotations
made in the latter software are automatically uploaded to the user’s
account. Evernote was smart to underscore the natural relationship between
note-taking and text-based resources. Additionally, Evernote has fostered
relationships with manufacturers of scanner hardware (for those receipts
referenced earlier) as well as with software providers such as Microsoft,
allowing Evernote to be thoroughly integrated into Windows and Outlook.</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>In the wake of Yahoo’s sale of Delicious, a
long-established bookmarking service, Evernote is an easy substitute (see: <a
href="http://www.delicious.com/help/transition">http://www.delicious.com/help/transition</a>).
Evernote can support the same functions for web workers and with a greater
level of sophistication and usefulness. The mobile app has as much to offer as
the desktop app It is particularly noteworthy that no functionality is lost
through adaptation of the interface on different platforms. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>I can’t quite figure out how the user is supposed to
extract his or her data from Evernote should the decision be that it’s
not satisfying a specific need, but it’s hard to imagine how this service
would *not* be found satisfactory, except for the fact that it is housed in the
Cloud and therefore requires synchronization. Evernote seems to be a fantastic
Cloud storage and content management system. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Of course, much of what one can do in Evernote can be done
through other services such as Google Docs which is also capable of ingesting
multiple media formats, storing multiple gigs at no cost, and which operates on
both tethered and untethered devices. More specialized tools exist for specific
professional communities in aiding the individual to create content and curate
found materials. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>You may not have heard of Logos Bible Software’s
initiative, the </span></font><font size=2 face=Arial><span style='font-size:
10.0pt;font-family:Arial'>Libronix</span></font><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'> </span></font><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Personal</span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> </span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Book</span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> </span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Building</span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> function
(PBB) (see tutorial at <a href="http://www.logos.com/media/pbb/tutorial.html">www.logos.com/media/pbb/tutorial.html</a>
). The user is able to bring together many types of long-form documents and
create an individualized resource of public domain book content and
personally-created content such as sermons or articles in order to make that
content available to others for research or education. Essentially, the Libronix
Digital Library Software offered by Logos (of which PBB is a part) is a
slightly more sophisticated content management system than that offered by Evernote.
Logos’ service can result in both a physical as well as a virtual e-book
of materials (see: (<a
href="http://blog.logos.com/2008/08/pbb_or_not_pbb_that_is_the_question_1/">http</a><a
href="http://blog.logos.com/2008/08/pbb_or_not_pbb_that_is_the_question_1/">://</a><a
href="http://blog.logos.com/2008/08/pbb_or_not_pbb_that_is_the_question_1/">blog</a><a
href="http://blog.logos.com/2008/08/pbb_or_not_pbb_that_is_the_question_1/">.</a><a
href="http://blog.logos.com/2008/08/pbb_or_not_pbb_that_is_the_question_1/">logos</a><a
href="http://blog.logos.com/2008/08/pbb_or_not_pbb_that_is_the_question_1/">.</a><a
href="http://blog.logos.com/2008/08/pbb_or_not_pbb_that_is_the_question_1/">com</a><a
href="http://blog.logos.com/2008/08/pbb_or_not_pbb_that_is_the_question_1/">/2008/08/</a><a
href="http://blog.logos.com/2008/08/pbb_or_not_pbb_that_is_the_question_1/">pbb</a><a
href="http://blog.logos.com/2008/08/pbb_or_not_pbb_that_is_the_question_1/">_</a><a
href="http://blog.logos.com/2008/08/pbb_or_not_pbb_that_is_the_question_1/">or</a><a
href="http://blog.logos.com/2008/08/pbb_or_not_pbb_that_is_the_question_1/">_</a><a
href="http://blog.logos.com/2008/08/pbb_or_not_pbb_that_is_the_question_1/">not</a><a
href="http://blog.logos.com/2008/08/pbb_or_not_pbb_that_is_the_question_1/">_</a><a
href="http://blog.logos.com/2008/08/pbb_or_not_pbb_that_is_the_question_1/">pbb</a><a
href="http://blog.logos.com/2008/08/pbb_or_not_pbb_that_is_the_question_1/">_</a><a
href="http://blog.logos.com/2008/08/pbb_or_not_pbb_that_is_the_question_1/">that</a><a
href="http://blog.logos.com/2008/08/pbb_or_not_pbb_that_is_the_question_1/">_</a><a
href="http://blog.logos.com/2008/08/pbb_or_not_pbb_that_is_the_question_1/">is</a><a
href="http://blog.logos.com/2008/08/pbb_or_not_pbb_that_is_the_question_1/">_</a><a
href="http://blog.logos.com/2008/08/pbb_or_not_pbb_that_is_the_question_1/">the</a><a
href="http://blog.logos.com/2008/08/pbb_or_not_pbb_that_is_the_question_1/">_</a><a
href="http://blog.logos.com/2008/08/pbb_or_not_pbb_that_is_the_question_1/">question</a><a
href="http://blog.logos.com/2008/08/pbb_or_not_pbb_that_is_the_question_1/">_1/</a>).
</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Cloud storage seems to be reaching a tipping point. Amazon
has expanded significantly the digital locker offered to their customers with
the introduction of their </span></font><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'>Cloud Drive</span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> (see: <a
href="http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=1543596&highlight=">phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=1543596&highlight=</a>.)
While the initial announcement is positioning the service in the context of
simplifying music storage and access across devices, the press release also
suggests that users can upload documents to the Amazon Cloud -- “Cloud
Drive allows customers to upload and store all kinds of digital files; music,
photos, videos and documents can be stored securely and are available via web
browser on any computer. In addition to the 5 GB of free storage, customers can
purchase storage plans starting at $20 a year for 20 GB.” What is not
made clear is whether Kindle users who create their own e-books would be
permitted to upload home-made Kindle editions to this Cloud service. It’s
not precluded, but neither is it specifically referenced as an option.
Currently the only back up a user has for such Kindle editions is their own
hard drive. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>But there is a sticking point in that all of these services
require me to be connected to the Web in some form (Wi-Fi, 3G, 4G -- whatever
happens to be available). Synchronization and the nuisance it represents in
terms of maintaining consistency for users will be a stumbling block for a
mobile population. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>But access to content in the Cloud is rapidly becoming a
user expectation. Hard upon the heels of Amazon’s announcement of its
Cloud Drive, Sony released a statement suggesting that it was deeply troubled
that Amazon had done so without establishing licensing agreements in place with
the various music labels (see:</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">http</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">://</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">www</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">.</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">engadget</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">.</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">com</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">/2011/03/30/</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">amazon</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">-</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">cloud</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">-</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">player</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">-</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">upsets</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">-</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">sony</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">-</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">music</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">-</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">over</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">-</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">streaming</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">-</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">license</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">-</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">am</a><a
href="http://www.engadget.com/2011/03/30/amazon-cloud-player-upsets-sony-music-over-streaming-license-am/">/</a>).
Sony, of course, has a competing service for music, but the licensing issue is
a particularly troublesome one for users, librarians, and content providers. </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>I upload PDFs of research articles to my Google Docs account
with some frequency. I’m not sharing those documents publicly; the
documents are simply housed there for my own convenience and ready retrieval in
an online environment. I am seriously considering Evernote as a back-up for the
same kind of activity, particularly as Evernote’s architecture makes it
possible to contain both a PDF document and personal annotations of that
document in the same note. However, as noted earlier, Evernote and Google Docs
allow the sharing of documents through a variety of mechanisms (Facebook,
email, shared URL access). It’s easy to imagine a student sharing an Evernote
notebook with a study group and thereby violating some clause in a
publisher-library contractual agreement. It’s not readily evident how to
export notebooks or individual items from Evernote, so there’s some lid
on piratical activity in that regard, but slipping over the lines of fair use
strikes me as far too easy. I doubt that publishers are particularly anxious
about this loophole, but given the issues surrounding electronic reserves at Georgia
State University, some awareness must be maintained (see: <a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">http</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">://</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">newsbreaks</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">.</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">infotoday</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">.</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">com</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">/</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">NewsBreaks</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">/</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">Summary</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">-</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">Judgment</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">-</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">Motions</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">-</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">Filed</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">-</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">in</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">-</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">Georgia</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">-</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">State</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">-</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">Copyright</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">-</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">Infringement</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">-</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">Lawsuit</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">-66221.</a><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Summary-Judgment-Motions-Filed-in-Georgia-State-Copyright-Infringement-Lawsuit-66221.asp">asp</a>).</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>The biggest issue for the information industry with regard
to Cloud storage and services such as Evernote is the increasing demand from the
user community for integration. The first NFAIS member organization to enable
the user to seamlessly move individual articles from a content platform onto an
Evernote environment (or something similar) for purposes of education or
collaborative research will win! <br>
<br>
****************************</span></font></p>
<p class=MsoNormal><b><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial;font-weight:bold'> </span></font></b></p>
<p class=MsoNormal><b><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial;font-weight:bold'>2011 SPONSORS</span></font></b></p>
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clear=all style='page-break-before:always'>
</span></font>
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<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Access Innovations, Inc<b><span style='font-weight:bold'>.</span></b></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Accessible Archives, Inc.</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>American Psychological Association/PsycINFO</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>American Theological Library Association</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>CAS</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>CrossRef</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Data Conversion Laboratory</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Defense</span></font><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'> </span></font><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>Technical</span></font><font
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size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Elsevier</span></font></p>
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font-family:Arial'> </span></font></p>
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<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Getty Research Institute</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>H. W. Wilson</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Information Today, Inc.</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>International Food Information Services</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Philosopher’s </span></font><font size=2 face=Arial><span
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<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>ProQuest</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Really Strategies, Inc.</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>TEMIS, Inc.</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Thomson Reuters IP & Science</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Unlimited Priorities Corporation</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
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font-family:Arial'> </span></font></p>
<p class=MsoAutoSig><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Jill O'Neill</span></font></p>
<p class=MsoAutoSig><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Director, Planning & Communication</span></font></p>
<p class=MsoAutoSig><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>NFAIS</span></font></p>
<p class=MsoAutoSig><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>(v) 215-893-1561</span></font></p>
<p class=MsoAutoSig><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>(email) jilloneill@nfais.org</span></font></p>
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