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<div class=Section1>
<p class=MsoNormal><b><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia;font-weight:bold'>NFAIS Enotes, October 2010</span></font></b></p>
<p class=MsoNormal><b><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia;font-weight:bold'>Written and compiled by Jill O'Neill</span></font></b></p>
<p class=MsoNormal><b><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia;font-weight:bold'> </span></font></b></p>
<p class=MsoNormal><b><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia;font-weight:bold'>Smart Content</span></font></b></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'> </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'>In late 2010, there was a small gathering in </span></font><font
size=2 face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>New
York</span></font><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'> of professionals interested in the topic of analytics.
Seth Grimes of AltaPlana had organized this <i><span style='font-style:italic'>Smart
Content</span></i> event. Laying the groundwork early on, he had solicited
input from a variety of experts on the definition of “smart content,”
how an enterprise might benefit from access to such content and the
technologies that content providers might choose to integrate in existing
product in order to make it more attractive to those enterprises (see <a
href="http://www.informationweek.com/news/software/bi/showArticle.jhtml?articleID=228901459&queryText=smart%20content">http://www.informationweek.com/news/software/bi/showArticle.jhtml?articleID=228901459&queryText=smart%20content</a>
). Among those whose expertise were sought were an Elsevier technologist, a
researcher from Xerox PARC, and an analytics analyst. The summation of their
input (from my perspective) was that smart content had characteristics of
mark-up and structure that allow it to be flexibly manipulated through
automated means. In conjunction with a variety of technologies, patterns and
relationships associated with that content could be exposed and enhanced to
improve discovery of relevant material in a broader range of contexts and work
flows. There is a growing belief that systems of this sort will reduce
cognitive strain on users in uncovering the right piece of material they need
without them having to necessarily know in advance the exact set of query terms
or the most appropriate search approach. Instead the onus is on the system to “recognize”
user behavior in a particular context and match exactly the right chunk of
content to that user's current task or concern. </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'> </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'>Mark Stefik of Xerox PARC commented, “This shift
potentially employs more resources, more knowledge and more points of view in
matching people to content. It opens the door to a much richer process of
intermediation between people and content.” And a Gilbane Group study
referenced by Grimes noted that “smart content is a natural evolution of
XML structured content, delivering richer, value-added functionality.” </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'> </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'>It is in that context that I quote futurist Arthur C.
Clarke, “Any sufficiently advanced technology is indistinguishable from
magic.” Workers want to have their needs anticipated and there can be
real benefits to detection of and better understanding of hidden usage patterns
and behavior. Are the technologies that support smart content sufficiently advanced
to pass as magic? </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'> </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'>Jeff Fried, Chief Technology Officer at BA-Insights,
offered a little reality to the Smart Content attendees when he noted that, at
present, there is no one-size-fits-all solution for the creation of smart
content. Instead, providers might need to assemble different components from
the current grab-bag of technologies in order to resolve specific user
difficulties. That single point might have been the most significant take-away
that any attendee might have gathered from this event – the recognition
that no single offering would necessarily suffice in satisfying the needs of a
particular user population. In order to achieve that moment of seeming “magic”
for users, savvy publishers would have to examine a variety of options.
“Pearl-growing” was his descriptive phrase for the kinds of
combinations that content providers would need to develop context-specific
solutions. And Fried cautioned his audience that it was going to be necessary
to manage expectations during this phase of development. (The video of Fried's
presentation may be found at <a href="http://vimeo.com/16349851">http://vimeo.com/16349851</a>
and his slides may be viewed on Slideshare at <a
href="http://www.slideshare.net/SmartContent/what-business-innovators-need-to-know-about-content-analytics">http://www.slideshare.net/SmartContent/what-business-innovators-need-to-know-about-content-analytics</a>
).</span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'> </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'>An overly rapid series of Lightning Talks from vendors
throughout the day served to illuminate discrete possibilities that might go
into diverse solutions. There was, as just one example, the Rosette Linguistics
platform offered by Basis Technology, aimed at “extracting meaningful
intelligence from unstructured text in Asian, European and Middle Eastern
languages,” quoted from their home page at <a
href="http://www.basistech.com/">http://www.basistech.com</a>. Basis Technology
currently partners with NFAIS member organization TEMIS<b><span
style='font-weight:bold'>, a</span></b>nother presenter at the Smart Conference
event. Temis was presenting on their Luxid suite of content enrichment product,
successfully deployed by such organizations as Elsevier, ThomsonReuters and
AAAS. Other modules of Luxid include semantic technologies in support of
scientific discovery, sentiment analysis, and competitive intelligence. </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'> </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'>In the case of search and analytics technology, such as
that provided by FirstRain (<a href="http://www.firstrain.com/">http://www.firstrain.com</a>),
the system crawls the Web for specifically factual well-structured documents
(organizational charts, product lines, etc.) which it then analyzes to derive,
distill and organize models that could then be dynamically adjusted based on
the rate of change within a specific market or industry. FirstRain's
technology has been leveraged primarily in the realm of the investment and
banking industries, fueling such companies as Fidelity and information services
such as those offered by Standard & Poor's.</span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'> </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'>Another company present at Smart Content, but more focused
in the field of sentiment analysis, was Linguamatics (<a
href="http://www.linguamatics.com/">http://www.linguamatics.com/</a> ). This </span></font><font
size=2 face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>UK</span></font><font
size=2 face=Georgia><span style='font-size:11.0pt;font-family:Georgia'> firm
was referenced by <i><span style='font-style:italic'>The New York Times</span></i>
because their tool's analysis of Twitter postings for the </span></font><font
size=2 face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>UK</span></font><font
size=2 face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>
election accurately predicted the outcome of that election (see “Nation's
Political Pulse Taken Using Net Chatter,” <i><span style='font-style:
italic'>The New York Times</span></i>, </span></font><font
size=2 face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>Oct 31,
2010</span></font><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'>, <a
href="http://www.nytimes.com/2010/11/01/technology/01sentiment.html">http://www.nytimes.com/2010/11/01/technology/01sentiment.html)</a>
. Linguamatics' product is also favored by some pharmaceutical firms (Pfizer,
Merck, and AmGen among others) on the basis of its usefulness in agile
text-mining. </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'> </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'>During the presentation by Darrell Gunter (Elsevier
veteran, recently moved to </span></font><font size=2 face=Georgia><span
style='font-size:11.0pt;font-family:Georgia'>AIP</span></font><font size=2
face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>), reference
was made in passing to the Semantic Wave report by Mills Davis, founder and
director of the 10X project (<a href="http://www.project10x.com/about.php">http://www.project10x.com/about.php</a>
). The executive summary of that report is useful for its positioning of
various technologies intended to leverage “the...Web of connected
intelligences.” It notes several technology trends as driving this next
phase of Web development:</span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'> </span></font></p>
<p class=MsoNormal style='margin-left:.5in;text-indent:-.25in'><font size=1
face=Wingdings><span style='font-size:9.0pt;font-family:Wingdings'>l<font
size=1 face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>
</span></font></span></font><font size=2 face=Georgia><span style='font-size:
11.0pt;font-family:Georgia'>intelligent user interfaces enhancing user
productivity and satisfaction</span></font></p>
<p class=MsoNormal style='margin-left:.5in;text-indent:-.25in'><font size=1
face=Wingdings><span style='font-size:9.0pt;font-family:Wingdings'>l<font
size=1 face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>
</span></font></span></font><font size=2 face=Georgia><span style='font-size:
11.0pt;font-family:Georgia'>collective knowledge systems as “killer”
apps</span></font></p>
<p class=MsoNormal style='margin-left:.5in;text-indent:-.25in'><font size=1
face=Wingdings><span style='font-size:9.0pt;font-family:Wingdings'>l<font
size=1 face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>
</span></font></span></font><font size=2 face=Georgia><span style='font-size:
11.0pt;font-family:Georgia'>semantic applications including, but not limited to,
ontology-driven discovery in a range of professional fields (law, medicine,
defense, etc.)</span></font></p>
<p class=MsoNormal style='margin-left:.5in;text-indent:-.25in'><font size=1
face=Wingdings><span style='font-size:9.0pt;font-family:Wingdings'>l<font
size=1 face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>
</span></font></span></font><font size=2 face=Georgia><span style='font-size:
11.0pt;font-family:Georgia'>semantic infrastructures in support of integration
and interoperability</span></font></p>
<p class=MsoNormal style='margin-left:.5in;text-indent:-.25in'><font size=1
face=Wingdings><span style='font-size:9.0pt;font-family:Wingdings'>l<font
size=1 face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>
</span></font></span></font><font size=2 face=Georgia><span style='font-size:
11.0pt;font-family:Georgia'>semantic modeling and solution development</span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'> </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'> In other words, these technologies are in support of
increasingly complex information systems – what the Semantic Wave report characterizes
as those representing “meanings and knowledge...separately from content
or behavior artifacts,” rendering both understandable by people and
machines. Such technologies are still in a relatively nascent stage of
development in the sense that even those technologies referenced above that
have been introduced into the market have yet to reach a point of adoption
where they are considered entirely mainstream. They are certainly being
implemented in a variety of contexts (pharmaceutical, legal, financial,
business, etc.), but the average user sees only a new tweak to an interface, a
dashboard or a result set without understanding what's going on in the hidden
black box behind. That's their claim to creating “magic” for the
user. </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'> </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'>The leveraging of these technologies will be the next step
in highly-specialized information environments. Most of us have been in an environment
where a research professional has stated in a matter-of-fact manner that he/she
knew everyone who was working in a particular space surrounding a scientific
question or challenge. A success story frequently put forward is that of Collexis,
acquired by Elsevier in mid 2010, a technology that leveraged the relationships
between researchers in ways that enabled institutions to better capture and
recognize researcher productivity while enhancing the ability of the individual
researcher to identify new entrants into a given field in the interests of
building new collaborative efforts. Speaking <i><u><span style='font-style:
italic'>very</span></u></i> generally, Collexis is a sophisticated mixture of
entity extraction, pattern detection and data-mining. </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'> </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'>This was the point made by Richard Stanton at the Smart
Content conference. As many within this community are aware, a huge challenge
is disambiguation of a specific vocabulary term or phrase when extracted from
its placement in context (Madonna the singer vs. Madonna, the religious
figure). It's the use of the language surrounding a term or phrase that a
system must be capable of analyzing in order to be statistically confident that
something is related or relevant to a particular query. Taxonomies and ontologies
continue to play a role, but not perhaps a stand-alone role; they offer the
greatest value-add in conjunction with semantic technologies. </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'> </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'>All of this said, it was an impressively attractive
presentation by two sharp young women from IQ Content, an Irish user experience
design consultancy, that crystallized for me the problem in the room on that
October day. Randall Snare and Katie McGuane were present to discuss interface
design and the creation of a seamless flow in smart content environments. Their
approach was that design had to achieve a balance of data (between analytics
and content) and that the design team is made up of individuals in three roles:</span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'> </span></font></p>
<p class=MsoNormal style='margin-left:.5in;text-indent:-.25in'><font size=1
face=Wingdings><span style='font-size:9.0pt;font-family:Wingdings'>l<font
size=1 face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>
</span></font></span></font><font size=2 face=Georgia><span style='font-size:
11.0pt;font-family:Georgia'>a user experience designer,</span></font></p>
<p class=MsoNormal style='margin-left:.5in;text-indent:-.25in'><font size=1
face=Wingdings><span style='font-size:9.0pt;font-family:Wingdings'>l<font
size=1 face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>
</span></font></span></font><font size=2 face=Georgia><span style='font-size:
11.0pt;font-family:Georgia'>a content strategist, and</span></font></p>
<p class=MsoNormal style='margin-left:.5in;text-indent:-.25in'><font size=1
face=Wingdings><span style='font-size:9.0pt;font-family:Wingdings'>l<font
size=1 face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>
</span></font></span></font><font size=2 face=Georgia><span style='font-size:
11.0pt;font-family:Georgia'>an analytics expert</span></font></p>
<p class=MsoNormal style='margin-left:.5in'><font size=2 face=Georgia><span
style='font-size:11.0pt;font-family:Georgia'> </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'>Their case study involved a problem from an insurance
provider who wanted to make it simpler for customers to select a policy, but
their discussion of why the final solution contained a three column design
rather than a five column design was (for me) the issue that few in this
discussion of smart content had addressed. Three options is less confusing than
five and in most instances, the user will choose the policy that appeared in
the middle. The young women somewhat uncomfortably acknowledged during the
course of their program segment that design solutions could manipulate the
ultimate choice of the user on that site. It's just too easy to drive the
user's choice. Even worse, an unscrupulous provider could easily ensure that
the system consistently displayed a middle option most profitable to the
organization rather than the “right” choice for the buyer. Of
course, buying an insurance policy is not the same as identifying an answer in
a legal or investment information product, but the dashboards and interfaces
found in these smart information environments can all too readily slant a
user's perception of relevance or importance. </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'> </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'>Seth Grimes' <i><span style='font-style:italic'>Smart
Content</span></i> one-day event wasn't the correct venue in which to raise the
issues of information bias and objectivity or the privacy pitfalls associated
with tracking users' information-seeking behaviors. It was a day intended to
offer publishers a glimpse of available options in constructing the best
information environment for their users and it was an interesting array. The
semantic technologies that exist now can assist NFAIS members in resolving
linguistic and translation issues thereby making content more discoverable and,
yes, in the right combination, expose patterns and relationships that help
researchers approach problems with agility and with a better grasp of those
aspects that may previously have hidden the solutions. </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'> </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'>There are undoubtedly benefits that will accrue from
content housed in these smart environments and, as always, the needs of the
professional (legal, financial, scientific, medical, etc.) will drive the immediate
implementations. For the enterprise, development of smart content platforms may
well <i><u><span style='font-style:italic'>have</span></u></i> to be a priority
in remaining competitive (see for example this piece by Gilbane about the smart
content landscape as it applies to the enterprise: <a
href="http://gilbane.com/xml/2010/11/understanding-the-smart-content-technology-landscape.html">http://gilbane.com/xml/2010/11/understanding-the-smart-content-technology-landscape.html</a>).
In that context, smart content is characterized by enriched content and metadata,
component discovery and assembly, collaboration, and federated content
management (useful in minimizing duplication of material within the networked
environment). </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'>The gap between what is offered to the professional market
versus that offered to the library market is dramatic. In the Gilbane piece
referenced earlier, it closes with a plug for their willingness to consult with
businesses on identification of the following:</span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'> </span></font></p>
<p class=MsoNormal style='margin-left:.5in;text-indent:-.25in'><font size=2
face=Symbol><span style='font-size:11.0pt;font-family:Symbol'>·<font size=1
face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>
</span></font></span></font><font size=2 face=Georgia><span style='font-size:
11.0pt;font-family:Georgia'>The business drivers where smart content will
ensure competitive advantage when distributing business information to
customers and stakeholders</span></font></p>
<p class=MsoNormal style='margin-left:.5in;text-indent:-.25in'><font size=2
face=Symbol><span style='font-size:11.0pt;font-family:Symbol'>·<font size=1
face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>
</span></font></span></font><font size=2 face=Georgia><span style='font-size:
11.0pt;font-family:Georgia'>The technologies, tools, and skills required to
component-ize content, and target distribution to various audiences using
multiple devices</span></font></p>
<p class=MsoNormal style='margin-left:.5in;text-indent:-.25in'><font size=2
face=Symbol><span style='font-size:11.0pt;font-family:Symbol'>·<font size=1
face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>
</span></font></span></font><font size=2 face=Georgia><span style='font-size:
11.0pt;font-family:Georgia'>The operational roles and governance needed to
support smart content development and deployment across an organization</span></font></p>
<p class=MsoNormal style='margin-left:.5in;text-indent:-.25in'><font size=2
face=Symbol><span style='font-size:11.0pt;font-family:Symbol'>·<font size=1
face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>
</span></font></span></font><font size=2 face=Georgia><span style='font-size:
11.0pt;font-family:Georgia'>The implementation planning strategies and
challenges to upgrade content and creation and delivery environments</span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'> </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'>Any buzz about integrated library systems and where those
fail is fairly remote from those types of buzzword bullet points, and yet the concerns
for libraries in the delivery of smart content isn't very far removed. Remove
the word “business” from the initial statement and substitute the
word “institution” for organization in the third point and it's
essentially what must be done to sell “smart content” to any
Carnegie I research facility. But it does require thinking about the role of a
content provider in new ways. </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'> </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'>Are you building that kind of an advanced information
service? How long before one of your competitors is ready to offer it? Three to
five years is not an unrealistic time frame. </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'> </span></font></p>
<p class=NoSpacing><b><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia;font-weight:bold'>NOT REGISTERED YET FOR THE ANNUAL
CONFERENCE? GO TO: </span></font></b><font size=2 face=Georgia><span
style='font-size:11.0pt;font-family:Georgia'> <a
href="http://nfais.brightegg.com/page/295-register-for-2011-annual-conference">http://nfais.brightegg.com/page/295-register-for-2011-annual-conference</a>).
The cut-off for discounted hotel rooms is </span></font><font
size=2 face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>February
7, 2011</span></font><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'>.</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><b><font size=2
face=Georgia><span style='font-size:11.0pt;font-family:Georgia;font-weight:
bold'> </span></font></b></p>
<p class=MsoNormal align=center style='text-align:center'><b><font size=2
face=Georgia><span style='font-size:11.0pt;font-family:Georgia;font-weight:
bold'>2011 SPONSORS</span></font></b></p>
<p class=MsoNormal align=center style='text-align:center'><b><font size=2
face=Georgia><span style='font-size:11.0pt;font-family:Georgia;font-weight:
bold'> </span></font></b></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>Access
Innovations, Inc.</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>Accessible
Archives, Inc.</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>American
Psychological Association/PsycINFO</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>American
Theological Library Association</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>CAS</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>CrossRef</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>Data Conversion
Laboratory</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>Defense</span></font><font
size=2 face=Georgia><span style='font-size:11.0pt;font-family:Georgia'> </span></font><font
size=2 face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>Technical</span></font><font
size=2 face=Georgia><span style='font-size:11.0pt;font-family:Georgia'> </span></font><font
size=2 face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>Information</span></font><font
size=2 face=Georgia><span style='font-size:11.0pt;font-family:Georgia'> </span></font><font
size=2 face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>Center</span></font><font
size=2 face=Georgia><span style='font-size:11.0pt;font-family:Georgia'> (DTIC)</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>Elsevier</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>Getty
Conservation Institute</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>H. W. Wilson</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>Information
Today, Inc.</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>International
Food Information Service</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>Philosopher’s
</span></font><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'>Information</span></font><font size=2 face=Georgia><span
style='font-size:11.0pt;font-family:Georgia'> </span></font><font size=2
face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>Center</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>ProQuest</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>Really
Strategies, Inc.</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>Temis, Inc.</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>Thomson Reuters
Healthcare & Science</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>Thomson Reuters
IP Solutions</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Georgia><span style='font-size:11.0pt;font-family:Georgia'>Unlimited
Priorities Corporation</span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Georgia><span style='font-size:11.0pt;font-family:Georgia'> </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'> </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'> </span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'> </span></font></p>
<p class=MsoAutoSig><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'>Jill O'Neill</span></font></p>
<p class=MsoAutoSig><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'>Director, Planning & Communication</span></font></p>
<p class=MsoAutoSig><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'>NFAIS</span></font></p>
<p class=MsoAutoSig><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'>(v) 215-893-1561</span></font></p>
<p class=MsoAutoSig><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'>(email) jilloneill@nfais.org</span></font></p>
<p class=MsoNormal><font size=2 face=Georgia><span style='font-size:11.0pt;
font-family:Georgia'> </span></font></p>
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