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<p class=MsoNoSpacing><b><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'>NFAIS
Workshop on Improving the User Search Experience: </span></b><b><i><span
style='font-size:12.0pt;font-family:"Arial","sans-serif"'>Leveraging Content to
Improve Discoverability and Use</span></i></b><b><i><span style='font-size:
12.0pt;font-family:"Arial","sans-serif"'>. </span></i></b><b><span
style='font-size:12.0pt;font-family:"Arial","sans-serif"'><o:p></o:p></span></b></p>
<p class=MsoTitle align=left style='text-align:left'><span style='font-size:
8.0pt'><o:p> </o:p></span></p>
<p class=MsoNormal><b><span style='font-family:"Times New Roman","serif"'>Question:</span></b><span
style='font-family:"Times New Roman","serif"'> </span><span style='font-size:
10.0pt;font-family:"Arial","sans-serif"'>In a world of information overload can
information discovery - and therefore its ultimate use - be optimized? This NFAIS
workshop, scheduled from 9:00am - 4:30pm on October 13<sup>th</sup> in
Philadelphia, PA will provide some answers for both content providers and
librarians.. Virtual attendance is optional for those unable to travel to
Philadelphia. <b><o:p></o:p></b></span></p>
<p class=MsoTitle align=left style='text-align:left'><span style='font-size:
10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Come
and learn from experts such as Jake Zarnegar<i>,</i> President, Silver Chair
Information Systems, who will open the meeting with an overview on the
importance of content organization and structure, the effective use of
taxonomies, thesauri, indexes, and metadata, and the importance of semantic
tagging to create “smart” content. Speakers from Wolters
Kluwer and The H.W. Wilson Company will present case studies on the effective
use of taxonomies and you will hear from OCLC on the leveraging of metadata as
demonstrated by OCLC’s WorldCat Genres.<o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>After
lunch the speakers from CSA and Thomson Reuters Healthcare & Science will
discuss indexing and tagging as a method of improving information discovery,
not only at the article level, but also at a much more granular level (charts,
tables, etc.).<o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> <o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>And
you will learn from representatives of the <i>New England Journal of Medicine</i>
and <i>Science </i>how they are including multimedia and user-generated content
to enhance the overall utility of their products and services. IEEE will
present a case study on the use of automated or computer-assisted indexing will
be presented as a potential tool for managing information overload. And
in closing, you will learn about a new initiative for the development of best
practices to ensure the discoverability and preservation of supplemental
materials that are included as part of many scholarly and scientific journals.<o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>The
program, registration forms, directions to the meeting location, list of nearby
hotels, and general information on Philadelphia are available at: <a
href="http://www.nfais.org/page/280-improving-the-user-experience-part-ii">http://www.nfais.org/page/280-improving-the-user-experience-part-ii</a>).<o:p></o:p></span></p>
<p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p>
<p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>On-site
Attendance:</span></b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>,
NFAIS members pay $425 and non-members pay $475.Continetnal breakfast, lunch
and all day beverages are included <o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Virtual
Attendance: </span></b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>NFAIS
members pay $375 and non-members pay $425. Reduced virtual registrations
are available for groups of 3, 6 or unlimited attendees (go to the registration
site for more information: <a
href="http://www.nfais.org/page/280-improving-the-user-experience-part-ii">http://www.nfais.org/page/280-improving-the-user-experience-part-ii</a>).<o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>For
more information contact: Jill O’Neill, NFAIS Director,
Communication and Planning, 215-893-1561 (phone); 215-893-1564 (fax); <a
href="mailto:jilloneill@nfais.org">mailto:jilloneill@nfais.org</a> or go to <a
href="http://www.nfais.org/">http://www.nfais.org/</a>.<o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal align=center style='text-align:center'><i><span
style='font-size:10.0pt;font-family:"Arial","sans-serif"'>NFAIS:
Supporting the Global Information Community<o:p></o:p></span></i></p>
<p class=MsoTitle align=left style='text-align:left'><span style='font-size:
10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
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