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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Luke,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Thanks for sharing your thoughts. The per title prices among the publishers certainly vary across the spectrum, and you are correct that this variance accounts
in part for the per title prices we can calculate for the various aggregated packages.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">There are some differences in the approaches to pricing by the aggregators, though, that merit consideration. When calculating the prices of its collections,
MUSE uses an average list price (hardback) and applies discounts off that price. For the 2014 publication year collection under the terms of our group offer, an ARL library receives a
<b>43% discount </b>off the total hardback list price of the titles.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">The De Gruyter/HUP collections are priced using the average list price of a
<u>paperback</u>, with additional percentages off that price for each title. The HUP titles definitely are favorably priced when compared to other university press titles. The % discounts off list in the De Gruyter/HUP offer are not as great as the % discounts
off list for the MUSE collections (the deepest being <b>12.5% off paperback list</b>), but that seems reasonable when one considers the fact that HUP’s starting point is the paperback list price and that their pricing in general is on the lower end of university
press price continuum.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">OUP’s pricing approach for their own monographs and those from their partner presses is different. OUP creates 5 pricing tiers based on FTE. The beginning price
per title in the lowest Tier A for the smallest institutions is the list price of the hardback. Pricing for the other tiers is increased by 4% per tier, so that the Tier B price is 104% of list price, the Tier C price is 108% of list, the Tier D price is 112%
of list, and the Tier E price for the largest institutions is 116% of list price. At the discount thresholds we have been able to attain in the ARL offer for UPSO, the prices for large institutions such as ARLs end up being
<b>13-16% off the actual list price</b>. Since OUP titles are generally priced higher than other university press titles, the end result of all this means that the per title cost in the OUP/UPSO collections is quite a bit higher than in the other two offers.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">It may well be appropriate, for a variety of reasons, for monographs from one publisher to be priced higher than monographs from another publisher. I think
the question about OUP here really is their approach to elevating the list price for Tiers B-E over the print list price before they apply any discounts. This is not an approach taken by the other aggregators with whom we have negotiated offers.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">With respect to single title purchase costs, I have heard many reports that the prices set by the MUSE publishers, on average 1.5 x print list price, are higher
than the cost to acquire the same title through other platforms such as JSTOR, ebrary, EBL, EBSCO, etc. I’ll note that the publishers set these per title costs for their content at MUSE, not MUSE itself. As Deborah just commented, the evaluation of the options
needs to include the usage rights available and the DRM restrictions that may come along with the titles on other platforms. MUSE titles are always DRM-free.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Hopes this helps shed a little more light on the issues.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Celeste<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">From:</span></b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> lyrarl-bounces@lyralists.lyrasis.org [mailto:lyrarl-bounces@lyralists.lyrasis.org]
<b>On Behalf Of </b>Swindler, Luke<br>
<b>Sent:</b> Tuesday, September 23, 2014 9:33 AM<br>
<b>To:</b> LYRASIS ARL Collection Development Contacts<br>
<b>Subject:</b> [Lyrarl] Putting price of e-books via different aggregators into appropriate comparative context<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">Celeste,<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">When taking into account price per title as a possible factor influencing library acquisition, Lyrasis needs to keep in mind that cost is not related to platform per se; rather, price fundamentally reflects what the publishers included
by an aggregator offering charge for their print and e-books.<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">This determinant becomes evident when one looks at mean book prices according to YBP Library Services data. OUP monographs are significantly more expensive than the average price of the university press book: Whereas the YBP mean price
for university press monographs in FY2013/2014 was $73.02, OUP came in at $91.73. Harvard University Press, by way of contrast, registered an exceptionally low mean price of $40.35. As a result, UPSO titles—which are dominated by OUP imprints are significantly
more expensive than De Gruyter distributed e-books that include only HUP, while MUSE titles are in between in terms of cost.<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">Within this broader context, comparisons of which aggregator offers the best pricing needs to be based on analyzing the
<i>same publishers in the mix</i>. Having reviewed numerous records in YBP’s GOBI database for university press e-books that are offered by different aggregators, for example, MUSE versions of e-books seem to me to be more expense than the same titles offered
by Books at JSTOR platform.<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">In conclusion, price may constitute a factor in library acquisitions but can only be assessed within the context of what publishers charge for their books.<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">Luke Swindler<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Helvetica","sans-serif";color:black"><br>
*******************************************************************************<br>
Luke Swindler Collections Management Officer<br>
Davis Library CB #3918 </span><a href="mailto:luke_swindler@unc.edu"><span style="font-size:9.0pt;font-family:"Helvetica","sans-serif"">luke_swindler@unc.edu</span></a><span style="font-size:9.0pt;font-family:"Helvetica","sans-serif";color:black"><br>
University of North Carolina TEL (919-962-1095)<br>
Chapel Hill, NC 27514 USA FAX (919-962-4450)<br>
*************************************************“*****************************<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Helvetica","sans-serif";color:black">"It is not the strongest of the species that survive, nor the most <br>
intelligent, but the ones most responsive to change.” Charles Darwin<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">On Sep 22, 2014, at 11:33 AM, Celeste Feather <<a href="mailto:celeste.feather@lyrasis.org">celeste.feather@lyrasis.org</a>> wrote:<o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">I’d like to check in with you quickly as I begin working with the university press ebook aggregators for 2015 collection offers through the ARL Licensing Initiative in the
next few weeks. As I look over all the activity of the past few years, one thing I’ve noticed is that participation in the OUP University Press Scholarship Online (UPSO) offers is lower than participation in the MUSE and De Gruyter/Harvard University Press
offers. I’d like to get a little more information from this community about why this might be happening.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">One reason that quickly comes to mind is the per title pricing in the UPSO collections, which is higher than the per title pricing from MUSE and De Gruyter/HUP. I continue
to press this point with OUP. I also know that there are several existing consortial group offers for OUP/UPSO ebooks that pre-date the ARL Licensing Initiative, and these may be contributing to the lower participation level. I am wondering, though, if there
are other factors that I could share with OUP as we negotiate for 2015.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">If those of you from libraries that have<span class="apple-converted-space"> </span><b><u>not</u></b><span class="apple-converted-space"> </span>participated in an ARL UPSO
offer yet could take 3 minutes to give me some feedback, I would be most appreciative.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Here’s a link to a quick survey so I can gather your responses efficiently: </span><a href="https://www.surveymonkey.com/s/ARLUPSO"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#954F72">https://www.surveymonkey.com/s/ARLUPSO</span></a><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Please respond by<span class="apple-converted-space"> </span><b>Friday,</b><span class="apple-converted-space"> </span><b>September 26</b><span class="apple-converted-space"> </span>if
you are able. I will always take input at any time, of course!<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">The survey asks the following questions:<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> <o:p></o:p></span></p>
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<p class="MsoNormal" style="text-indent:-.25in"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">1.</span><span style="font-size:7.0pt"> <span class="apple-converted-space"> </span></span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Did
your library consider participating in the ARL offers for Oxford University Press Scholarship Online during 2013 and 2014? Yes/No<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> <o:p></o:p></span></p>
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<p class="MsoNormal" style="text-indent:-.25in"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">2.</span><span style="font-size:7.0pt"> <span class="apple-converted-space"> </span></span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">[If
No] What factors contributed to the decision?<o:p></o:p></span></p>
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<p class="MsoNormal" style="text-indent:-.25in"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">a.</span><span style="font-size:7.0pt"> <span class="apple-converted-space"> </span></span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Already
participating in another group offer for UPSO content<o:p></o:p></span></p>
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<p class="MsoNormal" style="text-indent:-.25in"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">b.</span><span style="font-size:7.0pt"> <span class="apple-converted-space"> </span></span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Prefer
to purchase titles selectively rather than in collections<o:p></o:p></span></p>
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<p class="MsoNormal" style="text-indent:-.25in"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">c.</span><span style="font-size:7.0pt"> <span class="apple-converted-space"> </span></span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Lack
of available funds<o:p></o:p></span></p>
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<p class="MsoNormal" style="text-indent:-.25in"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">d.</span><span style="font-size:7.0pt"> <span class="apple-converted-space"> </span></span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Content
not of high interest to user community<o:p></o:p></span></p>
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<p class="MsoNormal" style="text-indent:-.25in"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">e.</span><span style="font-size:7.0pt"> <span class="apple-converted-space"> </span></span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Other,
please comment:<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> <o:p></o:p></span></p>
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<p class="MsoNormal" style="text-indent:-.25in"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">3.</span><span style="font-size:7.0pt"> <span class="apple-converted-space"> </span></span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">[If
Yes]What factors contributed to the decision not to participate after your library considered a purchase of UPSO content?<o:p></o:p></span></p>
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<p class="MsoNormal" style="text-indent:-.25in"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">a.</span><span style="font-size:7.0pt"> <span class="apple-converted-space"> </span></span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Cost
too high<o:p></o:p></span></p>
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<p class="MsoNormal" style="text-indent:-.25in"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">b.</span><span style="font-size:7.0pt"> <span class="apple-converted-space"> </span></span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Lack
of available funds<o:p></o:p></span></p>
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<p class="MsoNormal" style="text-indent:-.25in"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">c.</span><span style="font-size:7.0pt"> <span class="apple-converted-space"> </span></span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Did
not like platform<o:p></o:p></span></p>
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<p class="MsoNormal" style="text-indent:-.25in"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">d.</span><span style="font-size:7.0pt"> <span class="apple-converted-space"> </span></span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Preferred
to purchase titles selectively rather than in collections<o:p></o:p></span></p>
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<p class="MsoNormal" style="text-indent:-.25in"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">e.</span><span style="font-size:7.0pt"> <span class="apple-converted-space"> </span></span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Other,
please comment:<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> <o:p></o:p></span></p>
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<p class="MsoNormal" style="text-indent:-.25in"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">4.</span><span style="font-size:7.0pt"> <span class="apple-converted-space"> </span></span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">How
likely is it that your library will consider participating in the upcoming UPSO 2015 offer?<o:p></o:p></span></p>
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<p class="MsoNormal" style="text-indent:-.25in"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">a.</span><span style="font-size:7.0pt"> <span class="apple-converted-space"> </span></span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Very
likely<o:p></o:p></span></p>
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<p class="MsoNormal" style="text-indent:-.25in"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">b.</span><span style="font-size:7.0pt"> <span class="apple-converted-space"> </span></span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Somewhat
likely<o:p></o:p></span></p>
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<p class="MsoNormal" style="text-indent:-.25in"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">c.</span><span style="font-size:7.0pt"> <span class="apple-converted-space"> </span></span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Don’t
know<o:p></o:p></span></p>
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<p class="MsoNormal" style="text-indent:-.25in"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">d.</span><span style="font-size:7.0pt"> <span class="apple-converted-space"> </span></span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Not
likely<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Thanks for your help.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Celeste<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Celeste Feather</span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Senior Licensing Program Account Manager</span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">LYRASIS</span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""><o:p></o:p></span></p>
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<p class="MsoNormal"><a href="mailto:celeste.feather@lyrasis.org"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">celeste.feather@lyrasis.org</span></a><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">800-999-8558 ext. 2954 (Toll-free)</span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">678-235-2954 (Direct)</span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">celeste.feather (Skype)</span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"> </span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""><o:p></o:p></span></p>
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<p class="MsoNormal"><a href="http://www.lyrasis.org/"><b><span style="font-size:10.0pt;font-family:"Franklin Gothic Book","sans-serif";color:#1F497D;text-decoration:none"><image001.png></span></b></a><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Franklin Gothic Book","sans-serif";color:#1F497D"> </span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""><o:p></o:p></span></p>
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<p class="MsoNormal"><a href="http://www.facebook.com/pages/Lyrasis/148102075244"><span style="font-size:11.0pt;font-family:"Arial","sans-serif";text-decoration:none"><image002.jpg></span></a><a href="https://twitter.com/lyrasis"><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:#1F497D;text-decoration:none"><image003.jpg></span></a><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"TimesNewRomanPSMT","serif"">_______________________________________________<br>
Lyrarl mailing list<br>
</span><a href="mailto:Lyrarl@lyralists.lyrasis.org"><span style="font-size:10.5pt;font-family:"TimesNewRomanPSMT","serif";color:#954F72">Lyrarl@lyralists.lyrasis.org</span></a><span style="font-size:10.5pt;font-family:"TimesNewRomanPSMT","serif""><br>
</span><a href="http://lyralists.lyrasis.org/mailman/listinfo/lyrarl"><span style="font-size:10.5pt;font-family:"TimesNewRomanPSMT","serif";color:#954F72">http://lyralists.lyrasis.org/mailman/listinfo/lyrarl</span></a><span style="font-size:10.5pt;font-family:"TimesNewRomanPSMT","serif""><o:p></o:p></span></p>
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